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Wrong Rik Kinney?

Mr. Rik Kinney

Executive Vice President

The Dohring Company

HQ Phone: (818) 242-3975

Email: r***@***.com

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The Dohring Company

412 W. Broadway

Glendale, California 91204

United States

Company Description

Founded in 1986 by Doug Dohring, The Dohring Company was listed as one of the top-100 market research firms in North America by Advertising Age magazine. The Dohring Company conducted more than 4,000 custom market research studies for leaders in the spo ... more

Find other employees at this company (12)

Background Information

Employment History

Executive Vice President


Executive Vice President

Neopets Inc

Web References (126 Total References)

Doug Dohring, The Dohring Group Executives [cached]

Rik Kinney Executive Vice President

Rik Kinney served as Executive Vice President at The Dohring Company since its establishment in 1986. As head of the company's Busines Development and Research groups, he advised over 3,000 national and international corporate clients on their advertising, marketing, Internet, and corporate strategies.
During his tenure with the company, Mr. Kinney was instrumental in developing The Dohring Company's multi-million-member online research panel for,, as well as its vertical online market research divisions, including and
Mr. Kinney served as Executive Vice President of NeoPets, Inc., from April 2000 to December 2006. There, he spearheaded the development and marketing of an innovative advertising technique created by NeoPets called Immersive Advertising®. An online evolution of product placement, Immersive Advertising integrated advertisers' products, services, and brands into existing or customized NeoPets site activities, thereby delivering the advertising message in a more impactful and engaging format. Mr. Kinney directly brought on numerous Fortune-1000 clients such as McDonald's, Disney and Mattel, and oversaw all aspects of advertising, both business development and creative execution of client campaigns, for the company. - Articles [cached]

"For the last four years we’ve seen a marked increase in consumers indicating that air bags, ABS brakes, traction control and crush/crumple zones are important considerations in new vehicle purchases," said Rik Kinney, senior vice president of The Dohring Co.

"We know from years of research that once a prospective buyer starts to shop, the monthly payment and rebate situations become powerful elements in a majority of purchase decisions," Kinney said.
While auto manufacturers are not happy about being forced to provide cash incentives to their customers, Kinney said, "Bringing these financially attractive deals to an end is not going to be easy, especially with the economy slowing and the manufacturers and dealers heavily competing for their share of market."

21c Test Pilot Vol 2 Issue 1, February/March 1998 [cached]

"These results could bode very well for automaker profits," commented Rik Kinney, senior vice president of The Dohring Company. According to the study, spacious interior, all-wheel drive, overall vehicle size, vehicle sturdiness/safety, styling/looks and reliability are the major factors that attract consumers to sport utility vehicles.

The study also found that, while government regulators may hope for a more environmentally conscious car-buying public, consumer attitudes would need to change.
"It is interesting to note that consumers did not mention vehicle emissions/environmental concerns as a reason not to purchase an SUV," said Kinney.

Untitled Document [cached]

Dohring Company founded by Dohring and Rik Kinney in 1986 as a marketting research firm.

Rick Kinney, president of ... [cached]

Rick Kinney, president of The Dohring Co., a Glendale-based market research firm, said this kind of effort signals that the company is not in financial trouble.

"Personally, I think it's pretty cool that they would do that," he said.

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