Executive Vice President
Rik Kinney served as Executive Vice President at The Dohring Company since its establishment in 1986.
As head of the company's Busines Development and Research groups, he
advised over 3,000 national and international corporate clients on their advertising, marketing, Internet, and corporate strategies.
tenure with the company, Mr. Kinney
was instrumental in developing The Dohring Company
's multi-million-member online research panel for OpinionSurveys.com, MarketSurveys.com, as well as its vertical online market research divisions, including RestaurantSurveys.com and SatisfactionSurveys.com
Mr. Kinney served as Executive Vice President of NeoPets, Inc., from April 2000 to December 2006.
spearheaded the development and marketing of an innovative advertising technique created by NeoPets
called Immersive Advertising®.
An online evolution of product placement, Immersive Advertising integrated advertisers' products, services, and brands into existing or customized NeoPets site activities, thereby delivering the advertising message in a more impactful and engaging format.
Mr. Kinney directly brought on numerous Fortune-1000 clients such as McDonald's, Disney and Mattel, and oversaw all aspects of advertising, both business development and creative execution of client campaigns, for the company.