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Wrong Richard Brooks?

Richard A. Brooks

Chief Executive Officer

Express Oil Change LLC

HQ Phone:  (205) 945-1771

Direct Phone: (205) ***-****direct phone

Email: r***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Express Oil Change LLC

1880 Southpark Dr

Birmingham, Alabama,35244

United States

Company Description

EXPRESS OIL CHANGE® & Service Center is one of the leading automotive service providers in the South with over 195 locations across tweleve states. Throughout our 34 year history, our oil change process has been refined to give our customers the quickest oil c... more

Find other employees at this company (295)

Background Information

Employment History

Chief Executive Officer

Food & Restaurant Franchises


Chief Executive Officer

FoodFranchise.com LLC


Affiliations

The Hoover Chamber

Board of Trustees Member


Education

marketing degree

Mississippi State


Web References(72 Total References)


Hoover Area Chamber of Commerce

www.hooverchamber.org [cached]

Ricky Brooks, Express Oil
Ricky Brooks Express Oil


Hoover Area Chamber of Commerce

www.hooverchamber.org [cached]

Ricky Brooks, Express Oil
Ricky Brooks


Family Archives - Page 2 of 20 - Birmingham Christian Family Magazine

birminghamchristian.com [cached]

In business and in faith, Forrest Walden says his stepfather, Ricky Brooks, CEO of Express Oil Change & Tire Engineers, has been a positive influence on his life.


Means launches campaign for Express Oil Change | Means Advertising

meansadvertising.com [cached]

So far, 20 of its 88 corporate locations, all in Alabama, now feature the Tire Engineers logo and additional storage space for tires, Express Oil CEO Ricky Brooks told Tire Business.
The company plans to co-brand another 40 of its stores - located in Alabama, Georgia and Texas - during the first half of 2014, he said, along with offering its franchise owners the opportunity to co-brand their own stores, of which there are 112. Throughout its 35-year history, the traditional quick-lube and automotive service business has done only a small amount of tire sales "just as a convenience to our customer," Mr. Brooks said. "We would do tires because we had tire-changing equipment and lifts and alignment in some of our stores to offer those services, but we have never focused on being in the tire business historically. Thus far, the additional business has been a success for Express Oil, as the company exceeded its tire sales projections in the first few months by about 400 percent, Mr. Brooks said. It also boosted business overall. "We got the last six stores done in December. We did 14 (stores) in July and August, and those 14 stores were up about 16 percent on a same-store sales basis in the last five months of the year," he said. "We were up almost 9 percent in the balance of the stores, so we had a very good year in 2013 anyway. Tire sales still were not a significant portion of the company's total sales volume, coming in at "significantly less than 10 percent," Mr. Brooks noted, but he said the results have been promising. "A lot of that growth came as it has year-over-year from the oil change and the mechanical service department. It's just that we were fairly conservative in our projections on what the tire model would do because we had no experience with it, and we blew those projections out. Michael, Fred and Howie Johnston, two generations of the founding Johnston family at Tire Engineers, now part of Express Oil Change & Service. Mr. Brooks said that the company will not offer Tire Engineers as its own separate franchise model, but the company will continue to operate the seven Tire Engineers outlets it acquired as stand-alone shops. Tire Engineers, founded in 1948 by Johnny Johnston, continues to be managed by former second-generation owner Fred Johnston and his son Michael Johnston. Fred Johnston's other son Howie Johnston has joined Express Oil on the corporate side, assisting in areas such as tire strategy and inventory control, Mr. Brooks said. "We were very fortunate with the Tire Engineers company," he said. Before launching to its franchisees, Mr. Brooks said it was important that Express Oil test the program and work out all the kinks. "What we have done is simply said we're going to be the ones that pilot it and learn," Mr. Brooks said. "And there's been some learning curve for sure with moving into a new business this significantly, with tire storage, tire disposal, new equipment needs and procedural changes." He said the company is doing a facelift on all of its co-branded stores, including the addition of racking systems for tire storage - both new tires and scrap tires - and tire-changing equipment at all of its corporate outlets. So far the company has added bays to three of its stores in order to make room for the expanded services and is in the process of adding bays to three more. Mr. Brooks didn't specify which stores were being expanded or what the company is investing in the overhaul. Right now the co-branded stores sell all major tire brands, but Express Oil is in the process of finalizing a product screen. "At this point we can sell everything," he said. "We'll still be able to offer that, but we're going to move a lot more in the co-brands to a featured brand more so than the full-blown Tire Engineer stores because of storage space limitations," The main brands offered now are Michelin, Bridgestone and Firestone. While there haven't been any surprises from an equipment standpoint, Mr. Brooks said that in underestimating its own tire sales the company discovered one problem. "The learning curve has been in offering the full repair and maintenance opportunity to the customer as well as the tires," he said. In many cases, the dealership's typical tire store customer has come in for an oil change then recognized the need for tires. "Our mechanical business didn't grow as much as we anticipated with the level of tire business that we did," he added.


Carousel Capital | Partnership with Management

carouselcapital.com [cached]

In April 2005, Carousel Capital partnered with Ricky Brooks (CEO) and Joe Watson (President) enabling management to achieve partial liquidity, rationalize a disparate investor base and arrange institutional capital to support growth.
Ricky Brooks, Chief Executive Officer of Express Oil Change & Service Center


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