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Wrong Rick Welday?

Rick Welday

President

The AT&T AdWorks Lab

Direct Phone: (210) ***-****direct phone

Email: r***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

The AT&T AdWorks Lab

Company Description

AT&T AdWorks is a leader in audience targeted advertising. We enable advertisers to reach and engage a target audience while measuring response to their ads across screens. We combine unparalleled scale in addressable TV advertising with the ability to reach t...more

Background Information

Employment History

Internet of Things Intern

AT&T Inc.


Cashier

Market Street (Grocery Store)


Affiliations

Interactive Advertising Bureau Inc

Board Member


Education

Finance and Management

Baylor University


Web References(138 Total References)


About IAB

www.iab.com [cached]

Rick Welday 1
Rick Welday President AT&T AdWorks Rick Welday is the president of AT&T AdWorks, the advertising sales division of AT&T. Welday leads a team that works directly with national brand clients and media agencies to develop and execute advanced TV and digital advertising campaigns that reach target audiences across TV, mobile and online. Most recently, Welday has held positions leading the Customer Care organization, ATT.com and integration efforts combining Mobility and Wired businesses. In a prior role, he served as the Chief Marketing Officer for AT&T's consumer segment, with responsibility for all marketing of consumer, broadband and television service including the launch of AT&T U-Verse Service. He also served as Senior Vice President-Sales for AT&T Yellow Pages and Internet Yellow Page services, Vice President-Advertising and Sponsorship, and held a variety of senior roles across Marketing and Network Services. During his 25-year career with AT&T (previously SBC and Southwestern Bell), Welday has held two international assignments in Mexico and Switzerland. He worked to expand call centers and improve customer service with Telmex while living in Mexico City. He later served as President of the AT&T business in Switzerland, then the largest mobile competitor to Swisscom. Welday graduated from Baylor University in 1990 with a double major in Finance and Management. He and his family live in Dallas, TX. His wife is a former Baylor graduate, and his oldest son is currently a student at Baylor University. Welday has been active in church, Young Life, and served on a variety of boards and committees in the communities he has lived, including the Arthritis Foundation, United Way and the Baylor Business School.


About Us | AT&T AdWorks

www.adworks.att.com [cached]

Rick Welday
Rick Welday President - AT&T AdWorks Rick Welday is the president of AT&T AdWorks, leading a team that works directly with national brand clients and media agencies to develop and execute advanced TV, digital, and cross-screen advertising campaigns. Under Welday's leadership, AT&T AdWorks has generated $1.4B in annual sales revenue. During his 26-year career with AT&T (previously SBC and Southwestern Bell), Welday has held roles including Chief Marketing Officer for AT&T's consumer segment and Senior Vice President for AT&T Yellow Pages and Internet Yellow Page services. A graduate from Baylor University, Rick lives in Dallas with his wife (also a Baylor graduate) and their two children. Rick Welday President - AT&T AdWorks Rick Welday is the president of AT&T AdWorks, leading a team that works directly with national brand clients and media agencies to develop and execute advanced TV, digital, and cross-screen advertising campaigns. Under Welday's leadership, AT&T AdWorks has generated $1.4B in annual sales revenue. During his 26-year career with AT&T (previously SBC and Southwestern Bell), Welday has held roles including Chief Marketing Officer for AT&T's consumer segment and Senior Vice President for AT&T Yellow Pages and Internet Yellow Page services. A graduate from Baylor University, Rick lives in Dallas with his wife (also a Baylor graduate) and their two children.


adworks.att.com

Rick Welday
Rick Welday President - AT&T AdWorks Rick Welday is the president of AT&T AdWorks, leading a team that works directly with national brand clients and media agencies to develop and execute advanced TV, digital, and cross-screen advertising campaigns. Under Welday's leadership, AT&T AdWorks has generated $1.4B in annual sales revenue. During his 26-year career with AT&T (previously SBC and Southwestern Bell), Welday has held roles including Chief Marketing Officer for AT&T's consumer segment and Senior Vice President for AT&T Yellow Pages and Internet Yellow Page services. A graudate from Baylor University, Rick lives in Dallas with his wife (also a Baylor graduate) and their two children. Rick Welday President - AT&T AdWorks Rick Welday is the president of AT&T AdWorks, leading a team that works directly with national brand clients and media agencies to develop and execute advanced TV, digital, and cross-screen advertising campaigns. Under Welday's leadership, AT&T AdWorks has generated $1.4B in annual sales revenue. During his 26-year career with AT&T (previously SBC and Southwestern Bell), Welday has held roles including Chief Marketing Officer for AT&T's consumer segment and Senior Vice President for AT&T Yellow Pages and Internet Yellow Page services. A graduate from Baylor University, Rick lives in Dallas with his wife (also a Baylor graduate) and their two children.


Blogband National: March 2007

blogbandnational.blogspot.com [cached]

Rick Welday, chief marketing officer for AT&T Consumer, said: "When consumers think TV, we want them to think AT&T and compelling features, like wireless remote access and thousands of downloadable titles, give us an entertainment service that goes beyond others on the market today.


AT&T Readying for Cross-Screen Addressable Ad-Tech Launch | Mobile Leaders AllianceMobile Leaders Alliance | Dedicated to Bridging the Gap Between Innovation and Education

mobileleadersalliance.com [cached]

Rick Welday, president of AT&T Adworks, noted, "The combination of 12 million addressable DirecTV homes with the 70 million homes in the TV Blueprint audience network puts us in a unique position.


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