Tags: @CirlotAgency, Business, Liza Looser, Mississippi, private company, Rick Looser
It's perhaps only appropriate that Rick
and Liza Looser are being mum and low-key about the 30th-anniversary celebration for their global brand strategy, integrated communications and business development firm, The Cirlot Agency
And the Loosers match the decor - Rick
in his neat pink button-down shirt open at the neck and Liza in a stylish, understated black dress.
"People ask me all the time if working here is like on the show Mad Men," said president and COO Rick Looser.
added with a grin: "That always makes me laugh."
Rick and Liza Looser met in the 1980s and formed a successful team at The Cirlot Agency in Flowood.
grew up in Tuscaloosa, Alabama, forging a career in the public relations field, particularly in the area of crisis management.
The couple met at an American Advertising Federation Conference and struck an immediate bond.
Rick flagged down a photographer at the event and told him, "Take a picture of the night we met so I can show our children."
At first, there were no plans for Rick to join Cirlot.
It would have represented a six-digit project, but at the last minute Rick
, a 2009 inductee into the Mississippi Business Hall of Fame
, began to worry that the cost was too high.
So, they managed to get the price down to under $100,000, though Rick
was still concerned about sticker shock.
"We laid out our proposal, and they loved it," Rick
cringed when they flipped the page to see what Cirlot
"I thought, 'Oh, gosh, here we go.' They glanced at it, and said great.
The contract negotiation took all of 10 seconds.
I thought, "Oh, what have I left on the table?'"
"We have been blessed with great people," Rick