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Wrong Rick Looser?

Rick Looser

Chief Operating Officer

The Cirlot Agency Inc

HQ Phone:  (601) 664-2010

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

The Cirlot Agency Inc

1505 Airport Road

Flowood, Mississippi,39232

United States

Company Description

The Cirlot Agency is a leading global brand strategy, integrated communications and business development firm specializing in public relations, creative development and media strategy. The Cirlot Agency represents clients on a national and international basis,...more

Web References(184 Total References)


Mississippi, Believe It! Campaign Relaunch Challenges Stereotypes Around the State - What's Happening - Mississippi Economic Council

www.msmec.com [cached]

"We've donated over $1 million of our time and resources in the past 11 years to show the rest of the country a different side of Mississippi and our people," said Rick Looser, President and COO of The Cirlot Agency.
"Right now, we are most excited about offering 4th graders throughout Mississippi a complete curriculum based on each ad. All lesson plans were created by Mississippi teachers and meet College and Career Readiness/Common Core standards. Teachers can download the free lesson plans from the website," Looser added. Regardless of the millions in publicity dollars and hundreds of millions in viewership, Looser says the campaign still tends to resonate most among older Mississippians. "I had a little old lady come up to me with a tear rolling down her cheek," said Looser.


Leadership Archives - Page 4 of 5 - Platform Magazine

platformmagazine.org [cached]

Rick Looser: Stories Worth Telling
"Everyone wants to be told a story," Rick Looser, president and COO of The Cirlot (See-low) Agency said.


Mississippi Campaign Shoots Down Negative Stereotypes - Mississippi Believe It!

www.mississippibelieveit.com [cached]

"It's often reported that Mississippi is first on every bad list and last on every good list, but we want the country to know the positive attributes that we offer to the nation, which is why we started the Mississippi, Believe It!™ campaign," said Rick Looser, chief operating officer, The Cirlot Agency.
"What's unique about these ads is that they're in your face, in a gentle Southern way. We're not afraid to confront the criticism head on," he added. As politicians and media flock to Mississippi for the first presidential debate at the University of Mississippi in September, Looser hopes this year's new ads will be just as effective. In addition to releasing the new ads to media and launching them on the campaign's Web site, www.MississippiBelieveIt.com, a new section has been added to the Web site to encourage an open dialogue about the state's past and future. "When I travel across the United States, and I tell people I'm from Mississippi, I get asked questions like, 'Do you have paved roads? Do you have running water? Do you wear shoes?' This year's Mississippi, Believe It!™ campaign addresses those uneducated remarks," said Looser. "We hope that people are touched by our messages and that they leave viewers with a lasting, positive impression to combat the negative baggage that our state has carried for far too long," said Looser. Looser is the Chief Operating Officer of a Mississippi-based communications firm, which created this campaign as a gift to the state. The Cirlot Agency developed the initial ads in 2005, and they rely on the voices of the media and the power of the Internet to spread the message. To date, Mississippi, Believe It!™ has reached an estimated 120 million people worldwide, which is equivalent to $20 Million in advertising. "The feedback has been tremendous," said Looser. "Through our Web site, www.MississippiBelieveIt.com, thousands of people around the world, in at least 23 countries and every state in America, have shared their stories and offered their support. We are constantly getting suggestions for new ads." The campaign was showcased at the 2008 Governor's inauguration, is on display at the Jackson-Evers International Airport and was recently added to a textbook used in Mississippi schools. "One of the many targets for this campaign is our own Mississippi school children," said Looser. "We want to inspire them. We want them to know that they can accomplish anything they set their minds to." With the generosity of Service Printers, a Flowood-based printing company, a set of all 17 posters will be printed and mailed to every public and private school in the state. "Service Printer's donation exceeds $50,000 in support of this campaign," said Looser. This year, we added recent Pulitzer Prize winner Natasha Trethewey to the notable writers and Eli Manning, this year's Super Bowl MVP and a University of Mississippi graduate, to the notable athletes," said Looser. The Cirlot Agency also revised its entertainment ad by dividing the actors and singers into two ads. "We created a new ad to showcase Mississippi's great singers because one ad couldn't contain all of the contributions Mississippi has made to the world of entertainment," added Looser. We want the country to get to know us as we are today," said Looser.


Mississippi Believe It! - The Campaign - Lesson Plans - Shop

www.mississippibelieveit.com [cached]

What started on an airplane as a conversation between a 12-year-old boy from Connecticut and a Mississippi businessman led to the creation of Mississippi, Believe It!™ The boy asked Rick Looser, COO of The Cirlot Agency, if he, "still saw the KKK on the streets every day" ... and whether or not he "hates all black people.


Mississippi Senate to Honor Creators of Mississippi, Believe It! - Mississippi Believe It!

www.mississippibelieveit.com [cached]

The resolution commends and thanks Liza Cirlot Looser, CEO, and Rick Looser, COO, and The Cirlot Agency for developing the public service campaign, recognizing the "energy and civic dedication of these 'citizen ambassadors' for the State of Mississippi, who have donated their time and talents to educate residents and non-residents and promote a positive image for our state."
"Throughout the 189 years of Mississippi's statehood, untold numbers of the state's citizens have made marvelous medical advances, entertained the masses, and invented products that do everything from make lives better to improve space travel," said Rick Looser, COO of the Agency. "That's just to name a few of the state's successes. But all too often, Mississippi is only thought of regarding a short period in her history in which civil rights atrocities took place. In many parts of the country, this is all Mississippi is known for and, unfortunately, this negative perception has greatly affected how Mississippi's own citizens view their state." Looser believes that until Mississippi's own citizens are proud of its successes, the rest of the country cannot be expected to change their perceptions about Mississippi.


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