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This profile was last updated on 11/15/14  and contains information from public web pages and contributions from the ZoomInfo community.

Rick Longinotti

Wrong Rick Longinotti?

Board Member

Phone: (831) ***-****  HQ Phone
Email: l***@***.com
NVC Santa Cruz
225 Rooney St
Santa Cruz , California 95065
United States

Company Description: We support the mission of the international Center for Nonviolent Communication (CNVC) by offering a variety of services for individuals, couples, and groups to...   more

Employment History

  • Water Activist
    Santa Cruz Desal Alternatives
  • Spokesman
    Desal Alternatives
  • Communication Workshops Teacher

Board Memberships and Affiliations


  • Kristin Masters
141 Total References
Web References
Aviva & Rick Longinotti, ..., 15 Nov 2014 [cached]
Aviva & Rick Longinotti, MFT
Aviva & Rick Longinotti, MFT
Rick Longinotti, Vice President
Trainers | NVC Santa Cruz, 6 Mar 2014 [cached]
Rick Longinotti NVCSC's Board
Rick Longinotti
Rick Longinotti
Rick Longinotti
Rick Longinotti, MFT, encountered Marshall Rosenberg when a friend invited him to a workshop in 2001.
Rick left his electrical contracting business to become a Marriage and Family Therapist. His private practice focuses on couples, men and relationships, parents and teens, and family reconciliation. Rick speaks Spanish fluently.
In 2004, Rick co-founded NVC Santa Cruz with Jean, Christine, Kelly, and his life partner of 32 years, Aviva.
Rick and Aviva teach NVC to couples in workshops and private sessions. They also lead workshops on NVC and Social Activism and have been guest lecturers in Sociology, Psychology, and Education for Sustainable Living classes at UCSC. Rick has also taught communication workshops at SAFE, a drug rehabilitation program in the Santa Cruz County Jail and teaches NVC in Spanish in Watsonville.
ABOUT «, 9 Nov 2013 [cached]
Rick Longinotti serves as a Community Outreach Consultant for He is a Co-Founder of Transition Santa Cruz,, part of the Transition Initiatives movement to build local resilience in the face of economic and environmental stress. When he learned of the city of Santa Cruz's decision to build a desalination plant, he felt a strong need to assist the community in becoming aware of the impact of desalination in terms of energy, cost, and environment.
Rick is a Humanities graduate of Stanford University. Currently he works as a Marriage and Family Therapist, and Co-Founder of Nonviolent Communication Santa Cruz, where he teaches skills for engaging in community activism. He works to build community spirit and civic engagement in an era when economic growth is becoming understood as more of a hindrance than a solution to community problems.
Rick currently resides in Santa Cruz, California with his wife Aviva and can be reached via his website at
Sustainable Water Group | Transition Santa Cruz, 2 April 2010 [cached]
Contact the editor, Rick Longinotti
Rick Longinotti, a founder ..., 29 Sept 2012 [cached]
Rick Longinotti, a founder of Santa Cruz Desal Alternatives, believes the agencies should work on transferring what they can when possible. The City Council has agreed to pursue that.
"Allegations that the basin must first be restored before Santa Cruz receives any water during drought years do a disservice to this very promising strategy of collaboration between water agencies," he wrote the council in June.
Longinotti and others have urged the city to take Soquel Creek's lead and institute a "water-neutral policy" to offset new use.
Longinotti, co-founder of Santa Cruz Desal Alternatives, applauds Soquel Creek for providing customers with those options.
"This is why we want the community to decide," Longinotti said, noting desalination's high-energy costs and other environmental impacts.
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