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This profile was last updated on 9/21/15  and contains information from public web pages and contributions from the ZoomInfo community.

Rick Longinotti

Wrong Rick Longinotti?

Board Member

Phone: (831) ***-****  HQ Phone
Email: r***@***.org
Local Address:  California , United States
NVC Santa Cruz
225 Rooney St
Santa Cruz , California 95065
United States

Company Description: We support the mission of the international Center for Nonviolent Communication (CNVC) by offering a variety of services for individuals, couples, and groups to...   more

Employment History

  • Spokesman
    Desal Alternatives
  • Communication Workshops Teacher

Board Memberships and Affiliations


  • Kristin Masters
145 Total References
Web References
About Us « NVC Santa Cruz, 21 Sept 2015 [cached]
Aviva & Rick Longinotti, MFT
Aviva & Rick Longinotti, MFT
Rick Longinotti, Vice President
Trainers | NVC Santa Cruz, 6 Mar 2014 [cached]
Rick Longinotti NVCSC's Board
Rick Longinotti
Rick Longinotti
Rick Longinotti
Rick Longinotti, MFT, encountered Marshall Rosenberg when a friend invited him to a workshop in 2001.
Rick left his electrical contracting business to become a Marriage and Family Therapist. His private practice focuses on couples, men and relationships, parents and teens, and family reconciliation. Rick speaks Spanish fluently.
In 2004, Rick co-founded NVC Santa Cruz with Jean, Christine, Kelly, and his life partner of 32 years, Aviva.
Rick and Aviva teach NVC to couples in workshops and private sessions. They also lead workshops on NVC and Social Activism and have been guest lecturers in Sociology, Psychology, and Education for Sustainable Living classes at UCSC. Rick has also taught communication workshops at SAFE, a drug rehabilitation program in the Santa Cruz County Jail and teaches NVC in Spanish in Watsonville.
And it seems Desal ..., 19 May 2014 [cached]
And it seems Desal Alternatives' Rick Longinotti and Paul Gratz, who dressed in collared shirts, must have left their jackets at home.
Santa Cruz water activist Rick Longinotti saw his long campaign against they city's proposed desalination plant pay off this year when the council tabled the issue.
Rick Longinotti, a founder ..., 29 Sept 2012 [cached]
Rick Longinotti, a founder of Santa Cruz Desal Alternatives, believes the agencies should work on transferring what they can when possible. The City Council has agreed to pursue that.
"Allegations that the basin must first be restored before Santa Cruz receives any water during drought years do a disservice to this very promising strategy of collaboration between water agencies," he wrote the council in June.
Longinotti and others have urged the city to take Soquel Creek's lead and institute a "water-neutral policy" to offset new use.
Longinotti, co-founder of Santa Cruz Desal Alternatives, applauds Soquel Creek for providing customers with those options.
"This is why we want the community to decide," Longinotti said, noting desalination's high-energy costs and other environmental impacts.
Rick Longinotti, a member of ..., 2 April 2011 [cached]
Rick Longinotti, a member of Santa Cruz Desal Alternatives, said water planning should be built around a push for aggressive conservation, such as composting toilets and rainwater catchment systems.
"The problem with both the Water Supply Assessment and the city's plan for habitat restoration is that they assume growth in water demand," Longinotti said.
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