There is little doubt that it will eventually become the pervasive way for businesses to communicate with customers, prospects, distributors, etc., ' noted Rick Lehman
, Exstream's VP of Sales and Marketing. ``This is a tremendously exciting development for the mass of businesses that want an easy, inexpensive way to implement an opt-in e-mail program.With Opt-in-Select, you do not even need an IT department to do permission e-mailing.''.
``E-mail has surpassed postal mail in numbers of messages sent this year, yet e-mail is still in its infancy, ' stated E * Comnetrix President Mark Smith. ``This is just one product related to leading edge applications utilizing our core technology landscape that will expand our opportunities as the future of e-marketing unfolds.'' According to industry sources, the e-mail marketing services business is forecast to grow to a $ 4.5 billion industry by the year 2003.
Further information may be found at http : //www.opt-in-select.com / or at http : //www.exdata.com/.