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2015-04-22T00:00:00.000Z

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Rick Klau

Partner

Google Inc

Direct Phone: (650) ***-****       

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Google Ventures

Google Inc

1600 Amphitheatre Parkway

Mountain View, California 94043

United States

Company Description

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's ... more

Find other employees at this company (104,193)

Background Information

Employment History

Business Product Manager, Blogger

Google Inc

Measurement Work Group Chair

Google Inc

Vice President of Business Development

FeedBurner

Vice President of Publisher Services

FeedBurner

Vice President of Vertical Markets

Interface Software , Inc.

Vice President of Legal Markets

Interface Software , Inc.

Rick Klau

Product Manager

Blogger

Business Product Manager

Blogger

Vice President, Business Development

Socialtext Inc

Role

Socialtext Inc

Product Manager

YouTube

Senior Marketing Positions

iManage , Inc.

Director, Industry Marketing

iManage , Inc.

Head of Channel Program

iManage , Inc.

Affiliations

Board of Trustees
Augsburg Fortress Company

Board Member
Augsburg Fortress Company

Founder
Richmond Journal of Law & Technology

Member of Board of Advisors
Socialtext Inc

Education

Baccalaureate Degree

l'Université de Bourgogne

AB Degrees

International Affairs and French

Lafayette College

JD

University of Richmond School of Law

Web References (167 Total References)


ICSC Adds to Member Roster Press Release

www.internetsyndication.org [cached]

-- Measurement Work Group Chair - Rick Klau, Google


Rick Klau | Google Ventures

www.gv.com [cached]

Rick Klau

...
Rick Klau
Product Partner
Rick is a product partner at Google Ventures where he advises startups on product management and also helps organize our workshops. Rick was previously a product manager at Google where he led product initiatives on Blogger, Google+, and YouTube.
Rick's earlier professional experience includes leadership roles at several software and Internet startups. He was an early employee at FeedBurner, where he ran the publisher services team until Google acquired the company in 2007. Rick received dual degrees from Lafayette College, and while a student at the University of Richmond School of Law, he founded the Richmond Journal of Law & Technology, the world's first student-edited law journal to publish exclusively online.
Outside of his love of technology, Rick is also a political junkie.


Understanding RSS & XML Feeds with Rick Klau of FeedBurner

www.emarketingtalkshow.com [cached]

In this episode Rick Klau of FeedBurner explains what a feed is, who subscribes to them, how they do it and why. He also talks about some of the advertising opportunities available in this new medium.

Recorded Live December 8, 2006
What is a Feed?
In this segment Rick explains what a feed is, what is found in them and why the content is so compelling.
...
In segment two we talk with Rick about the dynamics of how feed content is discovered and what makes people subscribe.
...
Rick talks with us about the various ways to subscribe to feeds and what people do once they subscribe to them.
...
In this and our final segment, Rick explains how publishers make money producing feeds.
...
Rick Klau Interview Summary
Chatting with eMarketing Talk Show hosts Cindy Turrietta and Brooke Schumacher, Rick Klau, the Vice President of Business Development at FeedBurner explains what RSS and XML feeds are, who subscribes to them and the advertising opportunities available in this new medium.
...
Vice President of Business Development at FeedBurner, the market-leading feed management provider, Rick Klau is also an accomplished public speaker, moderator, panelist and author of a popular blog. He has published a number of books and columns covering the topics of technology, law, ecommerce and online security and has received extensive coverage in a variety of major media publications throughout his career including The Wall Street Journal, USA Today, Inc. Magazine, Internet World and The Washington Post.
Rick starts off this edition of the eMarketing Talk Show by explaining precisely what feeds are.
...
Explaining about being able to track an audience, Rick says that pretty much every publisher out there today has tools at their disposal that can ensure that all requests for their feeds go through FeedBurner. This involves server configuration if you are using a web log application like WordPress or TypePad, or often it is an automatic setting in the configuration. "Once this happens all of the requests for your feed end up going through FeedBurner and we are able to then measure the size of your audience, the activity of your audience, what pieces of content are they reading, listening to or watching, where are they going, are they clicking on links and which applications are they using to consume that content. Once you have this data, Rick says, "You are able to better understand your audience as a publisher."
Rick goes on to tell listeners that ultimately what feeds have done is to give end users the ability to decide that there's content that they like and have it automatically delivered to them. It has the advantage over say email in that there's no spam. "You only receive the feeds that you decide you want," and there is no opportunity for someone to illicitly place content into a feed. Furthermore, you as a user do not have to give anything up. It is completely anonymous and when you decide you are done, you can turn that subscription off and that publisher no longer has the ability to reach you.
Chatting about feed audiences and how to define them, Rick says that a year or two ago you might have been able to answer that pretty definitively and say that feed readers are early adopters and that they are very tech savvy.
...
Concurring with a MarketingSherpa report published in August 2006, Rick agrees that a majority of feed listeners are 35 or older. In his opinion often people lose sight of the fact that as new as this technology is, it has a very broad applicability and "people tend to forget that."
Talking about how people subscribe to feeds, Rick says that being in the business of measuring feed consumption; he has seen more than 3,000 different applications consume feeds. They are as diverse as iTunes, TiVo, email applications and cell phones. The reality, according to Rick, is that they all have their own mechanisms for enabling people to subscribe to content.
"We at FeedBurner have tried to address that usability issue by making feeds much more presentable and this has helped dramatically," Rick says.
...
In the final segment of the show Rick talks about the advertising opportunities available in feeds and explains that feeds are free because of a variety for technical reasons as charging end users for the feed is often problematic. The good news though is that there are a number of publishers who are making significant amounts of money. "Advertisers buy ad spaces through us in the particular channel," Rick explains, "and they pay us a CPM (cost per thousand impressions) and we share that revenue. The majority of the revenue goes to the publisher and we get a percentage and that allows publishers who are offering content for free to monetize the audience in a way that's not off-putting, but is very valuable for the advertisers, because they get to be associated with quality content in a medium that is very engaging.
Rick elaborates more saying that feeds are targeting ads, not to the words in the post or the click as the desired result. "We are targeting the audience," and are doing so with the publisher's involvement, and the advertisers are paying for the presentation of the ads, for the impression instead of the click, as the feed model is one that is highly consumption driven. While the ad might not necessarily lead to click, it may yet serve a very important purpose. In conclusion Rick says, "What we are trying to help build is a brand advertising network."


On the Record...Online with Rick Klau, VP of Publisher Services at FeedBurner - Podcast Episode / On the Record...Online

www.ontherecordpodcast.com [cached]

Rick Klau, vice president of Publisher Services at FeedBurner, goes On the Record...Online with host Eric Schwartzman to discuss podcast measurment, building a business case for podcasting, valuing an audience and the future of podcasts.

Rick Klau is vice president of Publisher Services at FeedBurner, the market-leading feed management provider.

...
Rick Klau, vice president of Publisher Services at FeedBurner, goes On the Record...Online with host Eric Schwartzman to discuss podcast measurment, building a business case for podcasting, valuing an audience and the future of podcasts.

Rick Klau is vice president of Publisher Services at FeedBurner, the market-leading feed management provider.

...
Prior to FeedBurner, Rick held the same role at Socialtext, the first enterprise social software company. Previously, Rick was vice president of Vertical Markets at Interface Software, now part of the Lexis-Nexis family where he held the position of company spokesperson. Rick has also held senior marketing positions at iManage through an IPO.  An accomplished public speaker, moderator, panelist and author of a popular blog, Rick has received extensive coverage in a variety of publications including The Wall Street Journal, USA Today, CIO, InfoWorld, Inc. Magazine, Internet World, The Washington Post and more. He has published a number of books and columns covering the topics of technology, law, ecommerce and online security and is member of the Editorial board for Podcasting magazine.

SHOW NOTES:

6:35 - Rick Klau talks about what FeedBurner is and how it works. 
7:52 - Klau on why measurement statistics may vary from company to company.
8:50 - Klau talks about how to measure how many people are subscribing to a feed.
11:08 - Klau discusses how to measure the number of downloads.
13:43 - Klau on valuing an audience.
15:07 - Klau talks about the CPM model versus that of Cost Per Click, "With respect to feeds, whether they are podcasts or text, I think CPM tends to be a much better model because it rewards the audience and the delivery of the content..."
18:27 - Klau offers his perspective on the influence of Nielsen and Arbitron, "...The Nielsen numbers matter less because people are shifting their consumption beyond the broadcast time to a time shifted time, or they're going online."
19:35 - Klau talks about cashing feeds.
20:31 - Klau explains how iTunes works and talks about measuring podcast downloads. 
21:14 - Klau on how iTunes determines the top 100 podcasts list. 
22:52 - Klau answers a question on whether FeedBurner is the" />

...
On the Record...Online with Rick Klau, VP of Publisher Services at FeedBurner
...
Rick Klau, vice president of Publisher Services at FeedBurner, goes On the Record...Online with host Eric Schwartzman to discuss podcast measurment, building a business case for podcasting, valuing an audience and the future of podcasts.
...
Rick Klau is vice president of Publisher Services at FeedBurner, the market-leading feed management provider. He is responsible for cultivating and managing relationships with large media companies, entertainment networks, newspapers and a variety of other commercial publishers. Prior to FeedBurner, Rick held the same role at Socialtext, the first enterprise social software company. Previously, Rick was vice president of Vertical Markets at Interface Software, now part of the Lexis-Nexis family where he held the position of company spokesperson. Rick has also held senior marketing positions at iManage through an IPO. An accomplished public speaker, moderator, panelist and author of a popular blog, Rick has received extensive coverage in a variety of publications including The Wall Street Journal, USA Today, CIO, InfoWorld, Inc. Magazine, Internet World, The Washington Post and more. He has published a number of books and columns covering the topics of technology, law, ecommerce and online security and is member of the Editorial board for Podcasting magazine.
SHOW NOTES:
6:35 - Rick Klau talks about what FeedBurner is and how it works. 7:52 - Klau on why measurement statistics may vary from company to company. 8:50 - Klau talks about how to measure how many people are subscribing to a feed. 11:08 - Klau discusses how to measure the number of downloads. 13:43 - Klau on valuing an audience. 15:07 - Klau talks about the CPM model versus that of Cost Per Click, "With respect to feeds, whether they are podcasts or text, I think CPM tends to be a much better model because it rewards the audience and the delivery of the content..." 18:27 - Klau offers his perspective on the influence of Nielsen and Arbitron, "...The Nielsen numbers matter less because people are shifting their consumption beyond the broadcast time to a time shifted time, or they're going online." 19:35 - Klau talks about cashing feeds. 20:31 - Klau explains how iTunes works and talks about measuring podcast downloads. 21:14 - Klau on how iTunes determines the top 100 podcasts list. 22:52 - Klau answers a question on whether FeedBurner is the next Nielsen or Arbitron, "Our goal is to work explicitly on behalf of the publisher to make sure that anything that can be discovered or told about the consumption of their content, that we not only measure it, but then make it easily reported for them as well." 24:39 - Klau on what surprises him about the emergence of blogs, podcasts and social media, "Today, the number of blogs is into the tens of millions, some of whom who have tremendously high traffic...you have a tremendous opportunity as the publisher to reach an audience that before was held in the hands of just a few organizations." 26:10 - Klau talks about how new technology is empowering the consumer to exert more influence over the producers of the content. 27:34 - Klau answers a question on FeedBurner's standardized metrics and establishing metrics for podcasting. 29:04 - Klau offers his generalizations on the adoption of video versus audio podcasts. 30:45 - Klau shares his final thoughts on podcasting, "As with everything, this stuff is so new, podcasts themselves didn't exist 25 months ago, but it's exciting to be in the middle of it.


Sales of InterAction Relationship Intelligence Server Accelerate as Law Firms Tackle Knowledge Management

uk.interaction.com [cached]

"IRIS extends the benefits of InterAction by enabling corporate portals, intranets, wireless devices or any other knowledge management system easily to access InterAction's Relationship Intelligence content, " says Interface Software's Vice President of Legal Markets Rick Klau.

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