29 , 2001 ) – Richard Ferrie
and Scott Hamilton , executives of The Mazer Corporation
, will share their expertise on separate publishing technologies panels sponsored by BookTech East
, vice president and general manager of Mazer Digital Media ( MDM ) , will participate on the panel entitled Cross-Media Publishing , held from 3 to 4 p.m. , Feb. 12 in Sutton Parlor South of the Hilton New York Hotel & Towers.The panel will cover designing and implementing successful publishing strategies that encompass all media.Ferrie
will focus on how to evaluate and develop business objectives that are critical to making cross-media publishing initiatives successful.
has assessed and solved technology issues for publishers for more than five years.As vice president for Mazer Digital Media , he leads a group that creates Web and CD-ROM products for publishers , broadcasters , associations , and corporations
.Before joining Mazer , Ferrie served as site director for Technology at Pearson's School Division
.In that capacity , he
supervised technology product development and guided the division's technology initiatives , including content management , SGML/XML architecture , digital asset management , and archiving.
( Editors : Ferrie
and Hamilton are available for interviews.