Rick Darnaby, Managing Partner, Darnaby & Associates, LLC
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This profile was last updated on 5/3/13 and contains information from public web pages and contributions from the ZoomInfo community.
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Managing Partner

Local Address: Santa Barbara, California, United States
Darnaby & Associates, LLC

Employment History

Board Memberships and Affiliations


  • Advanced Management , International Business Management
  • Master of Business Administration , Business Adminstration
    Oklahoma State University
  • Bachelor of Science , Business Adminstration
    Oklahoma State University


  • Rick Darnaby is the Managing Partner of Darnaby & Associates, LLC. The firm provides a variety of business services through in three areas of innovation leadership, strategic business and brand strategy, and efficient management of intellectual prope...
77 Total References
Web References
Pivotal Customer Relationship Management (CRM) >> Press Releases
www.pivotal.com, 31 Jan 2002 [cached]
"Somera is advancing its competitive advantage in the telecom market through a strategic initiative designed to strengthen our intellectual capital in data and synchronize business processes across our extended enterprise," said Rick Darnaby, President and CEO of Somera Communications.
The information age is dead, international ...
www.stwnewspress.com, 13 Dec 2009 [cached]
The information age is dead, international business strategist and Oklahoma State University graduate Rick Darnaby said.
Welcome to the dawn of the conceptual age, Darnaby said.
"Conceptualization is taking that volume of data and transforming it," Darnaby said. "You've got to learn to use your head differently."
Saturday, Darnaby spoke at two commencement exercises and told the fall 2009 graduates: "The new frontier is resting about half way between your left ear and your right ear.
Darnaby was a three-sport star at Union High School in Tulsa. He played football, wrestled and ran track.
Sports was one of three reasons he enrolled at Oklahoma State. The other two were it was reasonably close to his home in Tulsa, and his sister went to school at OSU.
Sports didn't pan out.
"I had a terminal condition of lack of skill and ability," Darnaby said.
And his first go at Oklahoma State didn't work out either. "I wasn't too serious about school at the time," Darnaby said.
Darnaby left Stillwater and tried other universities. They didn't stick either.
His life changed when he met T.O. Allan, the founder of Collegiate Products, Inc.
OSU students in the mid-to-late 1970s probably recognize Collegiate Products, Inc., as the company that rented dorm-sized refrigerators to students. Darnaby said he caught the business bug running Collegiate Products, Inc.'s operations at OSU.
He received his master's in business administration in 1978, but didn't have a job in hand. He did have some rejection letters, including two from the Monsanto Co.
"I was $10,000 in debt and had $200 in the bank when I got my MBA," he said.
Darnaby decided he couldn't rely on mailed resumes for a job, and made cold calls on 10 companies - one of them was Monsanto.
He sat in the Monsanto lobby for seven hours before someone in human resources agreed to talk to him.
He mentioned the rejection letters and they asked why he was there. Darnaby replied, "I couldn't let you make the same mistake three times."
It got him an interview, and a job.
Eventually, Darnaby would become president of Monsanto Canada Inc., leading the chemicals, biotech, pharmaceuticals, electronics and food ingredient units.
He was president of The NutraSweet Company from 1990 to 1996, led the marketing organization of the Motorola Company from 1996 to 1997, was senior vice president and general manager of Motorola's consumer solutions group from 1997 to 1999 and regional vice president, senior vice president and general manager of Motorola's consumer products businesses in Europe, Middle East and Africa from 1999 through 2000.
From 2001 through 2004, Darnaby was chief executive officer for Somera Communications, Inc.
Today, he is managing partner of three Conceptual Age consulting firms, serving high-technology industries. The firms preach and teach innovation, leadership and conceptualization.
Darnaby said he wasn't an expert at telecommunications, electronics or sweeteners, but his ability to spot trends and position products brought him success.
"It's the ability to use your brain differently, meet people and master social exchange," he said.
Darnaby also praised OSU President Burns Hargis and first lady Ann Hargis for developing the culture of innovation at the university.
Board of Directors
www.soundid.com, 8 Nov 2006 [cached]
Rick Darnaby - President & Chief Executive Officer, Sound IDRick Darnaby joined Sound ID in April of 2005 as President and Chief Executive Officer.Mr. Darnaby brings a wealth of global executive level experience and success from Motorola, NutraSweet, Monsanto, and Somera Communications, Inc.He has a track record of running efficient, agile, entrepreneurial, operating companies within these large corporations.His strong strategic and financial focus, operational skills, and leadership capacity, are tremendous assets as Sound ID aggressively builds a new category in the global medical device and consumer electronics markets.
Mr. Darnaby has built a number of large global businesses in a variety of industries.His global business experience is extensive and includes Region President and General Manager for the Motorola Company in EMEA (Europe, Middle East and Africa).He also served as the Senior Vice President and General Manager of the Global Consumer Solutions Groups, which included the consumer products businesses.Following Motorola, Mr. Darnaby served as President and CEO of Somera Communications, Inc., a global provider of telecom and IP infrastructure equipment and services traded on NASDAQ.He is the former President of The NutraSweet Group, a subsidiary of Monsanto, and also CEO of Monsanto, Canada.Mr. Darnaby has served on a number of corporate boards of directors, as well as a number of government and academic boards and committees in the United States and abroad.He has been a guest lecturer at top graduate business schools, including Harvard and Northwestern's Kellogg school.
Mr. Darnaby holds a B.S. and an M.B.A. from Oklahoma State University, and an Advanced Management Degree from the I.N.S.E.A.D. (Institute of European Administration) in Fountainbleau, France.
Leading business strategist and Oklahoma ...
www.stwnewspress.com, 9 Dec 2009 [cached]
Leading business strategist and Oklahoma State University alumnus Rick Darnaby will be the featured speaker for OSU's Commencement Ceremony Saturday in Stillwater.
Darnaby will speak at the two undergraduate commencement ceremonies on Saturday in Gallagher-Iba Arena.
"Rick Darnaby is an expert in innovative and creative thinking and we are pleased to have him deliver this fall's commencement addresses," said OSU President Burns Hargis.
"Since receiving both of his degrees from OSU, he has gone on to a distinguished international business career and has brought honor and recognition to our university."
Darnaby, of Montecito, Calif., has led a number of high-tech global businesses and is known for his innovative leadership style.
He received his B.S. in business administration in 1978 and his M.B.A. in 1979, and went on to study international business at the Institute of European Business Administration in Fontainebleau, France.
He has been president for The NutraSweet Company, president and general manager for Motorola Company in Europe, and president and CEO of Monsanto Canada, Inc.
Darnaby is the managing partner of three Conceptual Age consulting firms serving high technology industries.
Rick Darnaby ...
www.sec.gov, 18 Mar 2002 [cached]
Rick Darnaby President, Chief Executive Officer and Director
Rick Darnaby has served as our President and Chief Executive Officer since joining Somera Communications in September 2001.Prior to joining Somera, Mr. Darnaby was employed in a number of positions at Motorola, Inc.From December 1999 to April 2001, Mr. Darnaby served as Regional President, Senior Vice President & General Manager - EMEA for the personal communications business, from February 1998 to December 1999, Mr. Darnaby served as Senior Vice President & General Manager, Consumer Solutions Group, and from November 1996 to January 1998, Mr. Darnaby served as Corporate Vice President & Director, Global Brand Management for Motorola.From 1994 to 1996, Mr. Darnaby served as President, and from 1991 to 1994 served as executive in various capacities for The Nutrasweet Group.From 1989 to 1991, Mr. Darnaby served as President & Chief Executive Officer of Monsanto, Canada, Inc.Prior to 1989, Mr. Darnaby served in various positions of management for Monsanto Company.Mr. Darnaby holds a B.S. degree in business administration and an M.B.A. from Oklahoma State University.Mr. Darnaby also holds an Advanced Management Degree in International Business from I.N.S.E.A.D. (Institute of European Administration) Fountainbleau, France.
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