MCLEAN, VA, January 13, 2003 - SynXis Corporation, a leading provider of reservation management and distribution systems for the hospitality industry, announced today the appointment of former Starwood Senior Vice President, Rick Betz as Chief Operating Officer and Vice President of Marketing and Sales.
Betz will oversee all marketing and sales activities along with operations and product strategy.
"Over the last 15 years, Rick
has earned the respect of his peers as he built an impeccable reputation in both the food and hospitality industries," Kelly said.
"Rick is a passionate, high-energy leader with a strong track record of success in sales management, procurement and operations providing him with a well-rounded business perspective and a clear understanding of the hospitality industry."
continues to grow as a global company, it is, I believe, essential that we take every possible measure always to
"After doing extensive research, I have found SynXis to be a company with an outstanding reputation in the industry for both innovative technology and excellent customer service," Rick Betz said.
"I am looking forward to being a part of such an exciting company and one that obviously places the highest value on their customers."
Prior to his appointment, Betz was a Senior Vice President for Starwood Hotels and Resorts Worldwide, Inc.
responsibilities there included establishing Strategic Sourcing as a dynamic organization within Starwood
following the merger of 750 hotels consisting of such brands as Westin, Sheraton, St. Regis, and W Hotels.
Prior to that, he held various positions of increasing responsibility at Alliant Foodservice including national leadership roles in Hospitality Sales.