Based on the type of property they're going to build there, they calculate the size of the hotel, the value of the development on the site and give that a price," says Richard Sala, director of the Hollywood Beach Community Redevelopment Agency (CRA).Sala
says those figures are based on a 300-room, 17-story hotel from a high-end chain such as Hilton or Windham.The CRA
was formed back in 1997 for the express purpose of cleaning up "blight" on the beach and encouraging redevelopment through a special tax-financing district.The taxes paid on the increase in assessed value on any property in the district get reinvested only in the beach district, not citywide.It's this money Sala hopes will get budgeted for capital improvements and to help renovate these old motels.
..."You're going to see in several places where you'll have additional height allowances in certain conditions," says Sala, of the CRA.
"People can always go for a variance.Like the Johnson Street property.They petitioned to have a 17-story building there.That's in the same area restricted to 50 feet."
adds, "There are going to be products in the area that are ridiculous and shouldn't be that high.I think we should stick to the 50-foot, two-story/three-story type village atmosphere community.Pedestrian-oriented - maybe retail on the bottom levels."
Also, just as the Diplomat hotel did, if the developer managed to buy several adjacent properties in a process called "assembling," the zoning could be recategorized under what's called a "planned development" if the developer's plan is OK'd by the city.
That's where I see they should be focusing their energies," Sala