Richard H. Rovsek enjoys a reputation as one of the nation's premiere marketing executives and brings more than 40 years of experience in marketing, advertising and public relations.
He is the Chairman of M2000 Corp. and the Founder of the Spirit of Liberty Foundation, which in addition to the Freedom Bell Tour has created and produced numerous other patriotic programs including The Crossing of America and Operation Christmas Miracle.
has actively developed marketing campaigns for an array of major corporations, as well as creating public awareness and fundraising campaigns for national treasures such as Ellis Island
and the Statue of Liberty, whereupon he
was instrumental in the creation of the Spirit of Liberty Tour for the Friends of the Statue of Liberty and Ellis Island Foundation
In addition, Rovsek has worked for the Nixon, Ford, Reagan, and Bush White Houses in various capacities.
spearheaded the successful marketing of the 1981 Reagan inauguration, creating a catalog that sold inaugural items and netted more than $1.5 million in approximately 60 days.
It was the first profitable inauguration in history.
also created and produced the special events at the White House for Reagan's
These included highly publicized and network covered events such as the celebrations for Easter, Fourth of July and the Lighting of the National Christmas Tree.
In 1992, Rovsek
agreed to accept the challenge of restoring America's pride by helping to raise much-needed funds to mount a comeback when the America's Cup was lost to Australia in 1991.
At the time, the America's Cup syndicate was without funds and was dead in the water; until Rovsek
took sponsorship commitments from $85,000 to $5 million per sponsor, helping to secure the support necessary to return the Cup triumphantly to America.
also generated the funding for the first 100% publicly funded National Monument; the Star-Spangled Banner Monument in Francis Scott Key Park in Washington, D.C.
In 1987, Rovsek
was asked to step in and save the 50th Anniversary of the Golden Gate Bridge commemoration by securing nine sponsors in less than 60 days.
It was a Herculean accomplishment given the limited time frame in which Rovsek
team had to perform.
In 1981, Rovsek
personally founded and created the successful Statue of Liberty and Ellis Island Foundation
coordinated, planned, and executed the campaign, designed the logo and the video production of the first event, and secured the corporate sponsors.
efforts and his
plans raised more than $150,000,000.
Mr. Rovsek graduated from the University of Wisconsin in 1963 with a bachelors of science and began his career with the J. Walter Thompson agency in New York City.
There he became the youngest account executive and member of the new business team.
was an integral part of the firm's major accounts, including American Home Products, Eastman Kodak, Pan Am Airways, Scott Paper and Lever Brothers