"Campaigning has got so much more high tech," said Dr. Richard Pineda, director of UTEP's Sam Donaldson Center for Communication Studies.
"The software has got so much better in that when you get a message it's addressed to you.
They've gotten very good at even changing the 'email from' header, which means that you'll get a message from the president, you'll get a message from the first lady.
I''ve had messages from celebrities.
I got one from Beyonce over the summer."
said it's one thing to register people to vote, it's another thing to get them to actually go to the polls.
"This is I think a good sign that groups like Battleground Texas have had an impact," Pineda
"But I think the real caveat comes in how many of these new registered voters actually vote.
For a lot of people that kind of connection and personalization is helpful.
I do think though that that the more that all kinds of election commerce gets more targeted, more specific, I do think there is a certain point when you'll hit diminishing returns. 'That's not really the president, that's not really beyonce.
I'm just going to delete it.'"
said the fact that a lot of people don't have traditional phone lines anymore, campaigns are finding other ways to contact potential voters.