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This profile was last updated on 2/7/15  and contains information from public web pages and contributions from the ZoomInfo community.

Dr. Richard D. Pineda

Wrong Dr. Richard D. Pineda?

Communications Professor

500 W. University Ave. Brumbelow Bldg.
El Paso , Texas 79968
United States

Company Description: But UTEP could not quite make it up the hill, and the Miners could never quite find a way to get that lid off the basket.

Employment History

  • Director of the Sam Donaldson Center for Communication Studies
  • Associate Professor of Communication
  • Associate Professor and Associate Director
    Sam Donaldson Center for Communication Studies
  • Photographer

Board Memberships and Affiliations


  • Ph.D. , communication
    Wayne State University
  • B.A. , political science
    Baylor University
  • M.A. , communication
  • Eastwood High School
67 Total References
Web References
Richard Pineda, a ..., 7 Feb 2015 [cached]
Richard Pineda, a communications professor at the University of Texas at El Paso, said while the outlandish language in legislative debates may help fire up loyal followers, those comments don't help with the business of governing.
"It's playground politics," Pineda said. "When you are backed into a corner and you have nothing to lose, you start throwing haymakers."
Pineda said that is especially true for New Mexico House Democrats who find themselves in the minority for the first time in 60 years. Republicans, however, may feel the need to be more aggressive with their comments now that they control the House and the governor's office, Pineda said.
Republicans control the House while Democrats control the Senate.
Still, such rhetoric will likely turn off voters and hurt in attracting new leaders. "It will be hard to inspire the next generation," Pineda said.
Staff | Mexodus, 9 Aug 2014 [cached]
Dr. Richard Pineda, UTEP
"Campaigning has got so much more ..., 22 Oct 2014 [cached]
"Campaigning has got so much more high tech," said Dr. Richard Pineda, director of UTEP's Sam Donaldson Center for Communication Studies. "The software has got so much better in that when you get a message it's addressed to you. They've gotten very good at even changing the 'email from' header, which means that you'll get a message from the president, you'll get a message from the first lady. I''ve had messages from celebrities. I got one from Beyonce over the summer."
Still, Pineda said it's one thing to register people to vote, it's another thing to get them to actually go to the polls.
"This is I think a good sign that groups like Battleground Texas have had an impact," Pineda said. "But I think the real caveat comes in how many of these new registered voters actually vote. For a lot of people that kind of connection and personalization is helpful. I do think though that that the more that all kinds of election commerce gets more targeted, more specific, I do think there is a certain point when you'll hit diminishing returns. 'That's not really the president, that's not really beyonce. I'm just going to delete it.'"
Pineda said the fact that a lot of people don't have traditional phone lines anymore, campaigns are finding other ways to contact potential voters.
El Paso, TX - Richard ..., 17 Nov 2014 [cached]
El Paso, TX - Richard Pineda, Ph.D., director of the Sam Donaldson Center for Communication Studies and associate professor of communication at UTEP, has been awarded the 2014 Córdova-Puchot Scholar of the Year Award from the Latina/o Communication Studies Division/La Raza Caucus of The National Communication Association.
The Córdova-Puchot Scholar of the Year Award celebrates a communication faculty member who has achieved a high level of excellence in the areas of research, teaching, service and advocacy.
Pineda's research focuses on politics and media and most recently his work has examined immigration and representations of immigration in popular culture. His understanding of political communication and strategy has made him a presence in local and regional media for commentary on elections and campaign messaging.
In addition to his research excellence, Pineda is highly regarded by his students as an excellent teacher in the classroom. One student nomination for the award described Pineda's teaching as demanding yet engaging, adding that he "fosters a learning environment that inspires thinking, encourages innovative ideas, and lays the groundwork for a more thorough understanding of the world inside and outside of the university setting."
Pineda holds a Ph.D. in communication from Wayne State University (Detroit, MI), an M.A. in communication from UTEP and a B.A. in political science from Baylor University. Pineda grew up in El Paso and is a proud graduate of Eastwood High School.
The Córdova-Puchot Scholar of the Year Award will be given to Pineda during the National Communication Association annual meeting in Chicago on Nov. 21.
About Us | Community Scholars, 12 May 2011 [cached]
Richard Pineda \ Associate Professor, UTEP/Associate Director, Sam Donaldson Center
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