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This profile was last updated on 10/28/11  and contains information from public web pages and contributions from the ZoomInfo community.

Richard Olshavsky

Wrong Richard Olshavsky?

Faculty

Phone: (812) ***-****  HQ Phone
Indiana University
107 E 6Th Street
Bloomington, Indiana 47408
United States

Company Description: Indiana University is one of the oldest state universities in the Midwest and also one of the largest universities in the United States with more than 110,000...   more
Background

Employment History

Board Memberships and Affiliations

Web References
Association for Consumer Research
www.acrwebsite.org, 16 Nov 2009 [cached]
A Tribute to Richard Olshavsky Association for Consumer Research
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A Tribute to Richard Olshavsky on his retirement from Indiana University
A Tribute to Richard ...
www.acrwebsite.org, 26 June 2007 [cached]
A Tribute to Richard Olshavsky on his retirement from Indiana University
It has been the distinct privilege of the Marketing Department to have Richard Olshavsky, one of the world's leading experts on consumer psychology, as a colleague and friend for more than three decades.After an earlier incarnation as a practicing mechanical engineer, Richard received his graduate training in psychology at Carnegie-Mellon University (GSIA) where he earned an M.S. in 1965 and a Ph. D. in 1967 working under the supervision of Herbert Simon the famous Nobel Laureate and artificial intelligence expert.His first academic position was as an assistant professor of psychology at the Georgia Institute of Technology.Three years later his marketing career began as he joined the Marketing Department at Indiana as an Associate Professor in 1970.
Perhaps more than any other member of our department, Richard has always been the quintessential scholar.In the course of his distinguished career, he has published over 60 journal articles and book chapters, made more than 70 presentations, and his work has been cited over 1100 times by scholars studying in the fields of marketing, psychology, management, economics, and health care policy.This body of work has earned Richard election to Fellow status in Division 23 of the American Psychological Association, and widespread recognition by his colleagues in the marketing discipline as "one of the best researchers in marketing" (Marketing News 1996, Vol.16, #3).
Throughout his career, Richard's fundamental research interest has been in how consumers process information and make decisions.In 1979, he and several colleagues published three influential articles demonstrating the highly contingent nature of consumer information processing and decision making, which had a profound impact on our understanding of consumer decision making (Olshavsky 1979, Olshavsky and Granbois 1979; Lussier and Olshavsky 1979).In the words of a former editor of the Journal of Consumer Research, this work of Richard's, "led the entire field of consumer behavior to realize more clearly that consumers are highly adaptable, yet often cognitively simplifying, in the processes they use to search and select among product information and brands."Not surprisingly, these articles became instant classics and each one was subsequently cited more than 100 times.
Using his earlier work as a springboard, in the early 80s Richard teamed up with several colleagues in psychology to address a major public policy issue: understanding the causes of adolescent smoking behavior.His work in this area produced three more classic articles that examined why teenagers decide to smoke (Chassin, Corty, Presson, Olshavsky, Bensenberg, and Sherman 1981), the role of self-image in the decision making process (Chassin, Presson, Sherman, Corty and Olshavsky 1981), and the factors predicting the onset of adolescent smoking (Chassin, Presson, Sherman, Corty and Olshavsky 1984).Together, these articles played an important role in shaping public policy in this area and were subsequently cited by researchers nearly 400 times.
A third major stream of Richard's research on consumer satisfaction had its roots in some of his earliest work on the determinants of consumer perceptions of product quality (Olshavsky and Miller 1972), but really came to fruition in the last decade or so of his career with the development of the desires congruency model (Spreng and Olshavsky 1993, Spreng, MacKenzie and Olshavsky 1996).A third major stream of Richard's research on consumer satisfaction had its roots in some of his earliest work on the determinants of consumer perceptions of product quality (Olshavsky and Miller 1972), but really came to fruition in the last decade or so of his career with the development of the desires congruency model (Spreng and Olshavsky 1993, Spreng, MacKenzie and Olshavsky 1996).
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In recognition of this, Richard received the prestigious Harold M. Maynard Award for the best article appearing in the Journal of Marketing in 1996.
In terms of his role as a teacher, his impact on the Ph.D. students with whom he has worked has been exceptional.Most of his students have successful academic careers of their own, teaching and doing research at universities such as Michigan, Michigan State, MIT, Virginia, Georgia and others.One became the editor of the Journal of Consumer Research and another editor of the Journal of Consumer Psychology.These students will tell you that Richard was tolerant of their views and pushed them to be rigorous, to think on their own, and to be capable of defending their own perspectives.Richard's relationships with his students exemplified the very best in terms of scholar-teacher mentoring.In 1984, the Doctoral Student Association awarded the Inspiration and Guidance Award in recognition of his work with doctoral students.He continues to work with his students.
Currently Richard has a chapter, co-authored with one of the current marketing doctoral students, accepted in a forthcoming book, and a paper under revision for a second review at the Journal of Consumer Research with a former doctoral student.He has also been recognized for his teaching excellence at the undergraduate level, receiving the Student Alumni Council's Outstanding Teaching Award in 1981, the Alpha Kappa Psi Alumni Teaching Excellence Award in 1992, and the Teaching Excellence Recognition Award in 1999.
In addition to his contributions as a researcher and teacher, Richard has served Indiana University and the Bloomington community well.He has been a member of the Bloomington Faculty Council, a member of the Executive Committee of the American Association of University Professors, served as the Chairman of the School of Business Annual Conference, and on the Board of Directors of WIUS, just to mention a few.Richard is admired by his colleagues for his academic achievements; and he is respected for his honesty, humility, and quiet demeanor.Richard has never sung his own praises, so we are glad to have this opportunity to recognize his achievements and to thank him for all that he has contributed over his long and fruitful career.Richard has always been supported in his endeavors by his lovely wife, Jill.
Session 1.2
www.acrweb.org, 17 Feb 2004 [cached]
Richard Olshavshy (Indiana University)
Newly elected board Chairman ...
tribune-democrat.com, 14 May 2011 [cached]
Newly elected board Chairman Richard Olshavsky said a special meeting will be held at 7 p.m. Thursday for what he termed "personnel."
The announcement came following a closed executive session that lasted nearly 20 minutes.
 "We have a consensus. We need clarification by an attorney," Olshavsky said.
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