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Executive Vice President of Multicultural Sales and Community Activation
HQ Phone:  (914) 253-2000
Direct Phone: (909) ***-****
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700 Anderson Hill Road
Purchase, New York,10577
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses â€" Quaker, Tropicana, Gatorade, Frito-L... more.
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In addition to Edelman and Miralles, summit speakers include Niharika Shah, VP Head of Brand Marketing & Advertising, Prudential Financial Inc.; Richard Montanez, Director of multicultural Sales and Marketing - North America, PepsiCo; Alfredo Rodriguez, Vice President of Marketing, DishLATINO; Ken Jones, Vice President, Corporate Marketing, Carnival Corporation; Niharika Shah, VP Head of Brand Marketing & Advertising, Prudential; Nydia Sahagun, Senior Vice President, Segment Marketing, Wells Fargo; Steve Barrett, Editorial Director, PRWeek; Melissa Proctor, Chief Marketing Officer, Atlanta Hawks; Jonathan Guerin, Senior Public Relations Manager, United Airlines; Cid Wilson, President/CEO, Hispanic Association on Corporate Responsibility, among others.
Executive, Multicultural Sales & Community Activation PepsiCo North America "You've got to seek an environment that you influence instead of an environment that influences you…The greatest gift given to man is the gift of vision- it makes the unseen visible and the unknown possible." Richard leads Pepsi Hispanic Marketing, Sales & Community Promotions across PepsiCo's North American divisions. Throughout his career Richard has worked in various assignments and roles across all PepsiCo division and functions. Richard started his PepsiCo career at Frito-Lay in 1976 as a janitor in its Rancho Cucamonga plant. He is recognized as the creator of the Flaming hot line of products including Flaming Hot Cheetos, which influenced future ethnic products and the first Frito-Lay Hispanic marketing team. In 1990 Richard helped write and launch the Continuous Improvement Initiative. He was instrumental in creating the first operation cost improvement team. In addition, Richard helped influence Hispanic products and marketing promotions for KFC and Taco Bell in the mid 90's. Richard is known for his visionary leadership and ability to develop new systems and products. He sits on numerous non-profit boards, and was appointed to serve on the California State Workforce Investment Board. He was recruited to the state board for his business experience in creating jobs and building training systems. Throughout his career, Richard has accomplished several notable achievements and awards. Both state and federal government officials have honored Richard with numerous commendations for his work around education and leading economic growth. He was recognized by Hispanic Lifestyle magazine as one of the most influential Hispanic's in corporate America, has been featured in News Week and Fortune 500 magazine. Richard recently was award the Prestigious Legacy Legend award by Washington DC officials. He has been invited by the White House numerous times including the welcoming of Pope Benedict XVI White House visit. In 2004 Richard presented at a special United Nations event. Richard and Judy Montañez have been married for more than 30 years and live in Rancho Cucamonga.
Executive, Multicultural Sales & Community Activation at PepsiCo North America
Richard P. Montañez - Executive, Multicultural Sales & Community Activation, Pepsico North America
Richard Montañez, Executive Vice President at PepsiCo, was a janitor when he revolutionized the Frito-Lay company and invented their highest selling product, Flamin' Hot Cheetos.
There was nothing in his job description to indicate that it was his responsibility to create a product, manufacture it, market it, and sell it. But he took on that role anyway.