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Wrong Richard Montañez?

Richard P. Montañez

Janitor

Frito-Lay , Inc.

HQ Phone:  (972) 334-7000

Email: r***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Frito-Lay , Inc.

7701 Legacy Drive

Plano, Texas,75024

United States

Company Description

Frito-Lay is a team of over 40,000 employees dedicated to growing, making and delivering the best snacks on Earth. The company has over 30 production facilities, a dedicated sales force, and world-class operation teams all working to bring the snacks people lo... more

Find other employees at this company (4,834)

Background Information

Employment History

Executive Vice President of Multicultural Sales and Community Activation for North American Divisions

PepsiCo , Inc.


Affiliations

Hispanicize

Advisory Board Member


Parents Step Ahead Inc

Board Member


Onelite Ministry Outreach

Founder


Weber State University

Board Member


Instituto Del Progreso Latino

Board Member


Web References(135 Total References)


MOVERS & SHAKERS

www.mrlatinomagazine.com [cached]

Richard Montañez: The Godfather of Hispanic Branding
Richard Montañez had worked as a janitor at the Frito-Lay Rancho Cucamonga plant in California since 1976, but that all changed when he decided Cheetos


Are you limiting yourself? Break free in order to advance

atchub.net [cached]

Richard Montanez was a high-school dropout who worked as a janitor at the Frito-Lay plant in California.
The company president called for employees to "act like an owner" and Montanez took it to heart. After a machine broke down, he took some non-cheese-dusted Cheetos home and made a spicy creation based on a Mexican street snack called elote. With encouragement from family, he scored a meeting with company executives. After buying a $3 tie and preparing diligently for weeks, he gave his presentation. The executives loved it. Today he's executive vice president of multicultural sales and community activation for PepsiCo's North American divisions.


Special Guest Speaker: Richard P. Montanez | Hispanic 100

www.hispanic100.org [cached]

Richard P. Montañez leads Multicultural Sales & Marketing across Pepsi North American divisions.
Throughout his career, Richard has worked in various assignments and roles across all PepsiCo division and functions. Richard started his PepsiCo career at Frito-Lay in 1976 as a janitor in its Rancho Cucamonga plant. He is recognized as the creator of the Flaming hot line of products including Flaming Hot Cheetos, which influenced future ethnic products and the first Frito-Lay Hispanic marketing team. In addition, Richard helped influence Hispanic products and marketing promotions for KFC and Taco Bell. Richard is known for his visionary leadership and ability to develop new systems and products. He sits on numerous non-profit boards. Throughout his career, Richard has accomplished several notable achievements and awards. Both state and federal government officials have honored Richard with numerous commendations for his work around education and leading economic growth. He was recognized by Hispanic Lifestyle magazine as one of the most influential Hispanic's in corporate America, has been featured in News Week and Fortune 500 magazine. He has been invited by the White House numerous times including the welcoming of Pope Benedict XVI White House visit. In 2004 Richard presented at a special United Nations event. Richard also has a foundation called Onelite. Onelite feeds hundreds of thousands of families every year and has sent millions of dollars' worth of food across the country. Onelite also provides new shoes for kids during back to school in many urban markets. Richard and Judy Montañez have been married for more than 37 years and live in Rancho Cucamonga.


Here is a classic example of how taking initiative can pay off: | Zitek Insurance Group

zitekins.com [cached]

Richard Montañez was born in Mexico and grew up in Guasti, a small town close to Ontario, California, picking grapes with this family.
They would have dinner at the communal table in the kitchen they shared with six other families. As a child, Richard had no idea that he was poor. "No one ever taught me what was on the other side of the tracks," he says. And on his side of the tracks, the aspirationsweren't very high: Most of the kids he knew hoped to get a job at the town's factory. Richard had trouble learning English and he dropped out of high school because he couldn't understand the teachers. Without a high school diploma, he got a job as a janitor at the Frito-Lay Rancho Cucamonga plant in California. Richard came from humble beginnings and had modest ambitions ("No disrespect to anyone, but my dream was to drive the trash truck") but that all changed when someone told him he could have bigger dreams. The president of the company sent a video message to his employees and "he told us to act like an owner," says Richard. "I looked around and didn't see a lot of reaction from my co-workers, but for me it was the opportunity to do something different. One day, a machine broke in the assembly line, causing some Cheetos to not get dusted with the bright orange cheese powder, so Richard took some home and put chili powder on them. He created his own recipe for a spicier version of Cheetos that was inspired by a Mexican street snack called elote (corncob). "I see the corn man adding butter, cheese, and chili to the corn and thought, what if I add chili to a Cheeto? Richard remembers. His family, friends, and co-workers all loved the new creation and they encouraged him to tell the plant supervisors about it. Richard called the president and talked the secretary into putting his call through. Richard told him that he had an idea for a new product and he got a chance to give a demonstration. "I had two weeks to prepare a presentation to company executives," says Richard. He had never given a presentation before and knew nothing about marketing, so he and his wife went to the public library and copied a strategy from one of the business books. He bought a $3 tie, his first ever. (A neighbor helped him tie it.) He put the Cheetos in sample bags that he designed himself and he went to the meeting. The company executives loved his idea and the Flamin' hot line of products was born, including Flamin' Hot Cheetos, which is Frito-Lay's top selling snack. Today, Richard is the executive vice president of multicultural sales and community activation for PepsiCo's North American divisions. He also helped influence Hispanic products and marketing promotions for KFC and Taco Bell. "Latinos who have made it like myself have a responsibility to open doors to younger generations and teach them that they can do it," says Richard, who provides college scholarships to young Latinos. He also gives back to the community through food, clothing, school supplies, and other services.


2012 Spring Member Meeting & Think Tank - National Hispanic Corporate Council

nhcchq.org [cached]

During this inspiring session, attendees were captivated by the words of Richard Montanez, Vice President, PepsiCo.
Richard leads Multicultural Sales & Community Promotions across PepsiCo's North American divisions, leveraging best practices internally and externally to develop community partnerships. Richard started his PepsiCo career at Frito-Lay in 1976 as a janitor in its Rancho Cucamonga plant. He is recognized as the creator of the Flaming hot line of products including Flaming Hot Cheetos, which influenced future ethnic products and the first Frito-Lay Hispanic marketing team. Richard Montanez, Vice President, PepsiCo. Think Tank


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