Digital media, predicts Richard Halmarick, CEO of Carat South Asia, will change the course of advertising in the near future.
, on a short visit to Carat Malaysia
recently, confirmed that consumer trends, showing an increase in digital media usage, would determine the touch points in future media planning.
"Media consumption continues to change dramatically with the convergence of multiple platforms," says Halmarick
"With over three million Malaysians online," adds Halmarick
, "Carat Interactive is primed to cater to a rapidly growing digital media market segment."He
adds that Asia-Pacific, including Malaysia, is one of the key regions, besides the United States and Europe, in adopting the digital media platform at a faster rate.