...RICHARD EARDLEY - Executive Director, SingaporeRichard has over 15 years of experience in the market research industry and has a truly international perspective having lived and worked in Western & Eastern Europe, the Middle East and Asia.
has worked with global blue chip companies spanning a range of industry sectors including Finance, Technology and Communications as well as broader based FMCG and business services sectors.
Most recently Richard
has focussed on Asian markets regularly conducting research across 14 countries in the Asia Pacific region.
Large scale multi-country quantitative research is Richard's speciality.He
has a specific interest in conducting research that will help clients to apply or adapt regional or global business strategies across a diverse range of markets, each with specific cultural differences and at different levels of market development. Prior to joining NWC Research, Richard was Executive Director for ACNielsen International customised research, based in Hong Kong.Richard also held senior positions with ACNielsen based in the UK, Hungary and the United Arab Emirates.Additionally, he has held positions with Asia Market Intelligence (now Synovate), Consumer Search and International Research Associates. Richard holds a BA (Hons) degree in Public Administration, as well as a post graduate qualification in IT applications to social research and a post graduate law qualification.