Contents of article: Richard Dettbarn
wasn't about to interrupt his
retirement without a very good reason.
The Calgary based entrepreneur sold his
I-Joist manufacturing operation in 2008.
Unfortunately, this was just prior to the economic crisis and the company went bankrupt under the new owners.
A group of former employees approached Richard
in January of 2010 to begin making I-joists
The fact that there was only one producer of I-joists
in Western Canada wasn't enough for Dettbarn
"After 25 years in the business, doing the same thing again seemed like going backwards.
"So I made them a conditional offer: If we can produce a superior product in Alberta that can sell for the same price as joists shipped in from Eastern Canada and the United States, I'm in."
"We started talking about what 'superior' could mean," Dettbarn
explains, "looking at the issues that come up before, during, and after construction, and we identified two big factors - moisture and fire.
It's a dangerous situation for families and for fire fighters," Richard
already owned a company that produced acrylic coatings with moisture protection.
wanted the new company to give back to the community and what better cause than to fight breast cancer.
Richard got in touch with the Breast Cancer Foundation, who were delighted with the idea and Pinkwood was born.
would definitely get attention.
"I was truly excited," says Dettbarn
"The new company was making a big contribution to healthier, safer home, and at the same time, helping to prevent breast cancer.
We've raised $21,000 so far this year."
quickly realized that coating other building materials in addition to the I-Joists
, would add even greater protection and could raise more money for the cause.
"We are very proud to be recognized as having the best new Canadian building product for 2011," said Richard Dettbarn, President and CEO, PinkWood.