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Wrong Dick Colliver?

Mr. Dick Colliver

Executive Vice President


HQ Phone: (209) 527-7000

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4325 McHenry Avenue

Modesto, California 95356

United States

Company Description

The Acura of Boardman Service Center is dedicated to providing excellent service to all of our customers. Our factory-trained service technicians can diagnose and repair any issue your vehicle may have, and perform any maintenance your Acura needs. We o ... more

Find other employees at this company (9,720)

Background Information

Employment History

Executive Vice President for Sales


Vice President of Sales


Executive Vice President

American Honda

Executive Vice President

Honda S.A

Senior Vice President of the Honda Automobile Division

Honda S.A


Board Member
Monaco Coach Corporation

Board Member
American Honda


Bachelor of Science degree

business administration

Pittsburg State University

Web References (184 Total References)

"We're pleased that so many industry ... [cached]

"We're pleased that so many industry organizations are recognizing the TL as an exceptional vehicle," said Dick Colliver, Acura's executive vice president.

Acura Sales Continues to Climb : About Acura [cached]

According to Dick Colliver, executive vice president of Acura, June marks the eleventh consecutive month of record Acura light-truck sales. "Our two new SUVs, combined with strong sales from a broad sedan lineup, put Acura in a strong sales position for the second half of 2007," he said.

"The Civic and CR-V gained an incredible amount of momentum in the first half of 2007," said Colliver.

According to Acura's vice president of ... [cached]

According to Acura's vice president of sales Dick Colliver during the Chicaco Auto Show, their company doesn't have any plans for hybrid models for its current and future products. Colliver said that hybrid powertrains are not suitable for larger vehicles and hybridization works better for smaller cars. He also added that they have no plans in selling compact vehicles.

Although Acura's sales last year 2007 were down by 10.5 percent to 180,104 units, Colliver remains hopeful that Acura sales this year will be up by at least 200,000 units.
Colliver said, "We get the TSX in the spring and the new TL in the fall. We knew going into 2007 that we were facing tough times because the product line was aging, and there was a lot of new competition. To compete with BMW, we must build cars in those segments. We need more crossovers and an image car."
Colliver admitted that Acura's top-of-the-line RL sedan "was the wrong car" as its sales only totaled to 6,262 in 2007. With regard to that, he said, "It is due to be replaced in 2010.

Investor Relations - Corporate Governance - Board of Directors [cached]

Richard E. Colliver

Biography « Amati Consulting [cached]

Richard E. Colliver Founder Amati Consulting

Dick Colliver
Richard E. Colliver is the president and founder of Amati Consulting. Colliver recently served as the executive vice president of the American Honda Motor Co., Inc., where he headed both the Honda and Acura Automobile Divisions. He remains active providing Amati's strategic business counsel, practical guidance, and support to Automotive Manufacturers and retail auto dealers.
With 16 years at Honda, Colliver is one of the longest-serving leaders of manufacturer sales in the automotive industry.
Colliver joined Honda in 1993 as senior vice president of the Honda Automobile Division. In 1997, he was promoted to executive vice president and appointed to the American Honda board of directors. He led the Acura Division in 1998 and, in 2005, he was appointed to the Honda North America board of directors.
Under Colliver's leadership, the Honda Automobile Division set national sales records 12 years in a row, making Honda and Acura dealers among the most profitable in the automotive industry.
Prior to joining Honda, Colliver enjoyed a career of more than 20 years with Mazda Motors of America, where he rose through the ranks from district manager to group vice president and general manager. During his Mazda tenure, he held executive positions overseeing vehicle and parts distribution, business planning, dealer placement, dealer operations and feasibility analysis for new product lines. Prior to joining Mazda, Colliver held a number of sales and marketing positions with General Motors and Chrysler.
Colliver holds a Bachelor of Science degree in business administration from Pittsburg State University in Kansas. He also completed the University of Pennsylvania's Wharton School Advanced Management program.

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