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This profile was last updated on 8/21/15  and contains information from public web pages and contributions from the ZoomInfo community.

Director of Communications

National Council of Nonprofits
Phone: (202) ***-****  HQ Phone
Local Address:  Washington , District of Columbia , United States
National Council of Nonprofit Associations
1200 New York Avenue NW Suite 700
Washington Dc , District of Columbia 20005
United States

Company Description: NCNA is the network of state and regional nonprofit associations serving over 20,000 members in 41 states and the District of Columbia. NCNA links local...   more
Web References
"Part of it likely is because ..., 21 Aug 2015 [cached]
"Part of it likely is because it was started by individuals and not by an organization, and that made it that much more authentic feeling," said Rick Cohen, director of communications for the National Council of Nonprofits.
To get the same lightning to strike twice, I think it's something that can be successful but not to the same degree that it was last year," Cohen said
"A nonprofit that's tasking somebody with creating the next ice bucket challenge is probably setting themselves up for a disappointment," Cohen said.
Cohen, of the National Council of Nonprofits, said that effect is difficult to measure, but "it is the reality that there are a finite amount of dollars to be donated in any given year."
He said the success of the challenge underlines the importance of cultivating and engaging with donors and demonstrating the impact their funds are having. The internet increases competition for people's charitable contributions, and nonprofits need to be able to articulate their mission and their importance in order to earn and keep donors.
Aiming to go viral and ride a social media wave to millions of dollars in donations would be the wrong way to approach it, though.
"It's something that's very difficult to do. It's something that in many cases takes more luck than planning," Cohen said.
Meet Our Team | National Council of Nonprofits, 27 Aug 2014 [cached]
Rick Cohen Director of Communications & Operations
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