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This profile was last updated on 7/25/15  and contains information from public web pages and contributions from the ZoomInfo community.

Richard Birrenkott

Wrong Richard Birrenkott?

Vice President, Employee Benefits

Tricor Insurance
Tricor Inc
230 W Cherry
Lancaster , Wisconsin 53813
United States

Company Description: TRICOR offers all plan types, including medical, dental, short and long term disability, life and long-term care. We also offer employee paid voluntary products. We...   more

Employment History

Board Memberships and Affiliations


  • Wisconsin School of Electronics
31 Total References
Web References
Literacy Network : Board of Directors, 25 July 2015 [cached]
Vice-President: Rich Birrenkott (Vice President, Employee Benefits, Tricor Insurance) | Insuring Healthy Futures, 22 Jan 2015 [cached]
Member; Golf Co-Chair - Richard Birrenkott
Welcome to SME, 4 Oct 2010 [cached]
Richard Birrenkott
Richard Birrenkott
Richard Birrenkott, Past President & Sponsorship TRICOR Insurance Agency
Rich Birrenkott is the Vice President of Employee Benefits for TRICOR Insurance Agency in Madison, WI. A professional in the insurance industry for 31 years, Rich Birrenkott directs his sales efforts in the 18-county area of Southern WI. He is in his first year with TRICOR Insurance and leads his Team in promoting employee benefits to major and national clients in Wisconsin. Prior to joining TRICOR Insurance, Rich served in many capacities over his 27 year sales career with Blue Cross Blue Shield and WPS Health Insurance.
Rich has earned the Certified Health Consultant (CHC) designation from the University of Purdue and Life Underwriters Training Council (LUTC) designation. Prior to his insurance career Rich served in the U S military and is a graduate of the Wisconsin School of Electronics.
He is a member of several professional organizations including Sales & Marketing Executives and is current president and a past president of the local Madison SME chapter. Rich is a Director on the Business Education Partnership Board, a Director on the Literacy Network (formerly the Madison Area Literacy Council) Board and is active in the Wisconsin Association of Health Underwriters and the National Association of Health Underwriters.
He and his wife Sheri reside in Cross Plains, WI. They have two grown children, a son Nicholas living in Portland, Oregon and a daughter, Lynsee attending school in Miami, Florida. In his spare time he enjoys traveling with his family and being outside enjoying activities such as golfing, hunting or fishing.
WPS Health Insurance - WPS Announces January 2002 Promotions, 1 Jan 2002 [cached]
Richard Birrenkott, Southwest Regional Field Vice President
With more than 27 years experience in health insurance sales, the Madison-based Richard Birrenkott, will manage the 18 counties of the Southwest Region which includes La Crosse, Madison and Janesville."This new alignment enhances our ability to set strategies to better serve our customers and help them find the innovative employee benefit solutions for their health insurance needs," he stated.Birrenkott joined WPS in 2001.
First Business Bank - Press Releases, 17 May 2004 [cached]
Richard Birrenkott, SME past-president, explained the process that led to the selection of Jerry Smith, president and CEO of First Business Financial Services, as Executive of the Year.
Last fall, Birrenkott said, names were gathered in three ways: The Greater Madison Chamber of Commerce provided free space in its newsletter calling for nominations; previous nominees were asked if their applications might be brought forward another year; and previous winners were contacted and asked for referrals.
This procedure yielded six confidential applications which, in November 2001, were passed along to a selection committee comprised of Birrenkott, director of regional sales for WPS Health Insurance; Greg Westrich of the Credit Union Executives Society, and Miriam S. Boegel, executive director of SME.
"Each year, the candidates for Executive of the Year become stronger in their business fields, professional organizations, and community service," Birrenkott said."In turn, the selection process becomes more challenging for our committee, and that is good news for our community."
According to Birrenkott, Smith's selection has brought the Executive of the Year Award to a new level."His strong dedication to business, community, and family raises the standard of excellence for future recipients, "Birrenkott stated.
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