The mobile unit will make more efficient use of buyers' time during line reviews and is one way Russco's President and CEO Rich Harral seeks to differentiate his company from its competitors.
"We already know that the quality, technology and design of our product line really stand out in the marketplace," he
said."Now, with the mobile showroom, we are focusing on giving buyers and distributors efficient and unique insight into our products as they will be used by the consumer.It will be an experience well worth the investment for us and will set an industry precedent for the future."After 25 years, Russco III, Inc.
is still headquartered in the heart of Northeast Arkansas, though the company has gone global with offices in China, Taiwan and soon any town near you via the mobile showroom.Its distinctive product line can be found in nurseries, home improvement centers, department stores, gift shops and home and garden showrooms worldwide.Rich
fondly remembers his
first sale to a local garden center, back when selling five or ten wind chimes was a coup for him and his