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Crazy Raccoons - Providing Simple Solutions to Complex Problems
Ric Militi, CEO / Creative Director
Founder / CEO
After this week's explosion of downloads ...
After this week's explosion of downloads and engagements, Ric Militi, Co-Founder and CEO of San Diego-based Crazy Raccoons, maker of Zip - The Question Answer App, instructed his data team to analyze the responses and identify an aggregate group of Liberal and Democrat users through a series of anonymous questions regarding their position on the upcoming election.
Non-quality answers have been removed from these results and Militi
noted it is technologically impossible for a user to vote more than once on any one question.
Liberals and Conservatives on the Zip team were asked to review this data and agree on the information from both sides of the aisle, so the results would not be subject to any unintentional bias.
The final sign off had to come from a member of the organization representing both perspectives for Militi to accept these results.
"It is not our intent to become a political barometer in any way," Militi
"Based on the stats we see, ...
"Based on the stats we see, he looks strong," says Ric Militi, co-founder of San Diego-based Crazy Raccoons, maker of the Zip question and answer app.
His app poses questions and polls responses based on an average of 100,000 daily users.
said Ric Militi, founder and ...
said Ric Militi, founder and CEO of Crazy Raccoons.
"Zip - The Question Answer App
lends itself to social media sharing, allowing users to engage with each other in a fun and new way," Militi
Follow Ric Militi on LinkedIn
Ric Militi, CEO/Creative Director
For over 35 years, Ric Militi
has fearlessly embraced every aspect of the marketing world, working with iconic brands including Pennzoil, Corona, Neutrogena, Kahlua, Nissan
, the Rio Hotel & Casino
, Merv Griffin Hotels
, Universal CityWalk
, Disney Collectibles
, the Academy of Motion Picture Arts & Sciences
, Crystal Cruises
and many more.
successful career in marketing began in his
early twenties when he
concepted, developed and launched one of the nation's largest transportation providers for the entertainment industry - Galpin Studio Rentals, still in existence today.
Taking what he
learned and the connections he
first agency, the Ad Group
, in 1990.
The agency specialized in serving the entertainment industry and was eventually bought by Eisaman, Johns & Laws
In 2000 when EJL was sold, Ric then worked as an independent marketing consultant until 2004 when he was recruited to help with the marketing of newly-launched Valley View Casino.
Ric was intrigued to learn the casino business from the inside-out and soon became VP of Marketing at Valley View Casino.
marketing leadership, the casino became one of the biggest casino success stories in the US.
During Ric's tenure as VP of Marketing, visits increased by 400% and the casino went from being virtually unknown to being #3 in San Diego County, the country's most competitive Indian gaming county, and #1 in North County San Diego.
found himself being regularly approached by peers and colleagues suggesting he
return to his
agency roots so he
could work with multiple clients in a variety of industries.
Now armed with an understanding of marketing from both the in-house and agency sides, Ric
wanted to open an agency that would provide much more than the typical or traditional advertising agency and that could live up to every promise and surpass the clients' expectations.
With the tremendous support of Valley View Casino
& Hotel, he
was able to open InnoVision Marketing Group
, retaining Valley View as his
flagship client, in February of 2012.
team at InnoVision
are committed to providing results that exceed expectations.
Modeling itself after a New York agency in style, scope and intensity, InnoVision
is the country's only anti-agency®, defined by its unique culture of free-flowing ideas, transparency and positivity.
team's personal interest in each client's success combined with a hands-on, sales-oriented approach has garnered huge results.
InnoVision's first two years in business have seen year-over-year sales growth for every client, increased media budgets, the acquisition of over a dozen accounts and expansion of the team from five to almost 30.
flourishes, the team is also passionate about giving back to the community, providing pro bono services to Fresh Start Surgical Gifts, a nonprofit that performs free reconstructive surgery for underprivileged children in need.
Ric is a member of the Fresh Start Board of Directors and also personally donates his time speaking to universities throughout Southern California, conducting seminars and providing career guidance.
Always striving for increased results and client satisfaction, Ric
has plans to aggressively continue the growth of InnoVision
as the anti-agency® that services clients on a national level.
Looking to grow its core competencies and capabilities further, Ric recently launched Pretzel Logic Productions, a full-service video film production company led by an Emmy Award-winning team, as a sister company to InnoVision.
Most recently, Ric founded Crazy Raccoons, a technology think tank designed to create simple tech solutions to real-world problems.
The tech company recently launched its first product, Zip - The Question Answer App, an app that settles arguments and resolves subjective questions by consensus from other users.
As CEO of all three businesses, Ric believes the synergy they create provides a powerful business solution for any client; and by having a clear vision, fostering a positive culture, operating fearlessly and maintaining an intense passion, a foundation is built to support solid and continued growth.