Red Rock is producing a direct response television commercial to market the Metaball. Initial sales efforts will focus on television and the internet with an eventual planned roll-out to retail stores worldwide.
During this time Mr. Rollé co-created the hit book and marketing campaign for "Natural Cures 'They' Don't Want You to Know About.
This book held the #1 spot on the NY Times Best Sellers List for 18 weeks in 2005 and 2006, has sold in excess of 9 million copies and is widely considered the best-selling self-published book of all time.
Prior to his experience at Shop America, Mr. Rollé was a founding principle of the National Lampoon Acquisition Group, LLC an investment group that orchestrated the recent acquisition of J2 Communications, Inc. (NASDAQ:JTWO) a small cap public company that owned the most recognized brand in comedic entertainment, National Lampoon.
Mr. Rollé founded National Lampoon Home Entertainment in 2002 to produce and distribute National Lampoon branded DVDs.Between 1997 and 2001 Rollé was the co-founder, Chairman and CEO of Synergy Worldwide, Inc., a product engineering, design and marketing company.
In 1999 Synergy produced "Mastering The Flow," a blackjack card counting program that became the longest running, most successful gaming infomercial ever.
In September 2000, Synergy was honored with the distinguished "R&D 100 Award" for Mr. Rollé's invention, The "Spin Fryer".
This award, referred to as the "Oscars of Inventions," recognizes the most technologically significant inventions in history.
Past winners include: anti-lock brakes, the fax machine, the ATM, and polarized film.
The Spin Fryer was subsequently licensed to Salton, Inc. (NYSE:SFP) for marketing and distribution under the George Forman line of kitchen products.
From 1994 to 1997 Mr. Rollé was a co-founder of HSN Direct, a direct response television joint venture with Home Shopping Network, Inc. (NASDAQ: IACI) Mr. Rollé's primary responsibility was to negotiate and manage the majority of HSND's contracts, including marketing and distribution, production, talent and joint venture agreements.In addition, Rollé oversaw all aspects of new business development including: media, production, regulatory compliance and operations.
"This is possibly the hottest and most innovative new consumer fitness product I've ever seen" said Red Rock Chief Executive Officer, Reno R. Rolle'.
"The response so far from our marketing partners has been extremely encouraging".
Rolle' continued, "Chris Bradley of 2ndEdison is an award winning product designer and a well-spring of new product ideas".We're proud and honored that he chose Red Rock as his marketing partner for this amazing new product"
"The Metaball combines all of the most popular home fitness products together into one compact and simple solution.
said 2ndEdison Founder and CEO, Chris Bradley.
"I see great potential in the Metaball and with Red Rock as our marketing & distribution partner, I know that we are setup for success.
Reno Rolle and his team have an outstanding track record of marketing breakthrough consumer products on a global basis, so I am very excited to be working with them to develop this business!"
"We are honored to be aligned with Richard Stacy, David Baldasi and the amazing team at Northern Response," said Reno R. Rolle', President and CEO of Red Rock.
Company Names Reno R. Rolle' as Chief Executive Officer
Former Head of Studio Store Direct Brings Years of Consumer Marketing Expertise
LOS ANGELES - June 26, 2008 - Red Rock Pictures Holdings, Inc. (OTCBB: RRPH.OB), a film finance, production, and distribution company, today announced that it has entered into a definitive agreement appointing Reno R. Rolle' as Chief Executive Officer of the Company.
Rolle' succeeds Robert Levy, who will remain as Chairman of the Board of Directors.
Rolle' was previously the founder and Chief Executive Officer of Studio Store Direct, Inc., a market leader in new media direct response entertainment marketing, which has been acquired by Red Rock Pictures.
"Reno brings a solid track record of proven success in the field of direct consumer marketing.
"I look forward to continuing to work with Reno and helping him build a successful and well rounded entertainment company."
"I am honored by this appointment and eager to roll up my sleeves and get to work," commented Rolle'.
"This is an exciting time at Red Rock as the company moves aggressively into the direct consumer marketing arena, along with finally realizing the potential of the existing feature film business.
We have an exciting library of projects now coming to market."
Rolle is joining Red Rock through its acquisition of Studio Store Direct.Prior to founding Studio Store, Rolle' was CEO of Shop America USA where he helped orchestrate a complete turn around bringing the company to the pinnacle of the DRTV industry with a campaign that Rolle' co-created.
"Bob is one of the most talented people in the direct response and retail industry, and it's an honor to have him working with us to build a world class company," stated Reno R. Rolle, Red Rock Pictures Holdings Chief Executive Officer.
"We're thrilled to have the opportunity to work so closely with David and Corin," said Red Rock Chief Executive Officer, Reno R. Rolle'.
We're beyond excited to be working with Reno Rolle and his team."
Reno R. Rolle' CEO of Studio Store Direct stated, "The close of this transaction marks a key strategic event for Studio Store Direct and Red Rock Pictures".
When founders Lynn and Reno Rollé learned that their son was diagnosed with a focus problem in 1994, they rejected the automatic prescription for mind-altering pharmaceuticals and began searching for natural, less harmful alternatives.
Thank You for Downloading!
1. Download ZoomInfo Grow
2. Run Installation Wizard
3. Check your inbox to Sign in to ZoomInfo Grow