"This is possibly the hottest and most innovative new consumer fitness product I've ever seen" said Red Rock Chief Executive Officer, Reno R. Rolle'.
"The response so far from our marketing partners has been extremely encouraging".
Rolle' continued, "Chris Bradley of 2ndEdison is an award winning product designer and a well-spring of new product ideas".
We're proud and honored that he chose Red Rock as his marketing partner for this amazing new product"
"The Metaball combines all of the most popular home fitness products together into one compact and simple solution.
Founder and CEO, Chris Bradley
"I see great potential in the Metaball and with Red Rock
as our marketing & distribution partner, I know that we are setup for success.
Reno Rolle and his team have an outstanding track record of marketing breakthrough consumer products on a global basis, so I am very excited to be working with them to develop this business!"
"We are honored to be aligned with Richard Stacy, David Baldasi and the amazing team at Northern Response," said Reno R. Rolle', President and CEO of Red Rock.
Company Names Reno R. Rolle'
as Chief Executive Officer
Former Head of Studio Store Direct Brings Years of Consumer Marketing Expertise
LOS ANGELES - June 26, 2008 - Red Rock Pictures Holdings
, Inc. (OTCBB: RRPH.OB), a film finance, production, and distribution company, today announced that it has entered into a definitive agreement appointing Reno R. Rolle'
as Chief Executive Officer of the Company.
Rolle' succeeds Robert Levy, who will remain as Chairman of the Board of Directors.
Rolle' was previously the founder and Chief Executive Officer of Studio Store Direct, Inc., a market leader in new media direct response entertainment marketing, which has been acquired by Red Rock Pictures.
brings a solid track record of proven success in the field of direct consumer marketing.
"I look forward to continuing to work with Reno
and helping him build a successful and well rounded entertainment company."
"I am honored by this appointment and eager to roll up my sleeves and get to work," commented Rolle'
"This is an exciting time at Red Rock
as the company moves aggressively into the direct consumer marketing arena, along with finally realizing the potential of the existing feature film business.
We have an exciting library of projects now coming to market."
Rolle is joining Red Rock through its acquisition of Studio Store Direct.
Prior to founding Studio Store, Rolle' was CEO of Shop America USA where he helped orchestrate a complete turn around bringing the company to the pinnacle of the DRTV industry with a campaign that Rolle' co-created.
"Bob is one of the most talented people in the direct response and retail industry, and it's an honor to have him working with us to build a world class company," stated Reno R. Rolle, Red Rock Pictures Holdings Chief Executive Officer.
"We're thrilled to have the opportunity to work so closely with David and Corin," said Red Rock Chief Executive Officer, Reno R. Rolle'.
We're beyond excited to be working with Reno Rolle and his team."
Reno R. Rolle' CEO of Studio Store Direct stated, "The close of this transaction marks a key strategic event for Studio Store Direct and Red Rock Pictures".