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Renee Ryan

Vice President, Marketing and Product Development

Maesa Group

Direct Phone: (212) ***-**** ext. ***       

Email: r***@***.com

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Maesa Group

40 Worth Street Suite 705

New York City, New York 10013

United States

Company Description

Since 2007, Maesa has been a great resource for building Collins' skills as a designer due to the large project turnover and many new product and packaging design developments that come his way. He partners with the Sales, Marketing, Engineering, and Desi ... more

Find other employees at this company (229)

Background Information



Founder and Creative Director
Sexy Beast

Ryan Basics

Web References (15 Total References)

Management Team | MAESA Group [cached]

Renee Ryan

Vice President, Marketing and Product Development
Renee Ryan
Vice President, Marketing and Product Development
Renee has worked in the beauty industry for over 20 years both for corporate companies like Estee Lauder and Unilever as well as creating start up brands for small companies and private individuals. In 2012, she joined Maesa where she specializes in strategic positioning, development and brand incubation across many different product categories and distribution channels. Aside from her work at Maesa, Renee donates her time helping non-profit organizations brand and market their causes, most recently with Sting's Rainforest Foundation. She works and resides in New York City.

Maesa Launches ENLITE Super Face + Flawless Body, an Exclusive Line of 'Hero' Products Inspired by [cached]

You can feel each formula working the minute you put it on, the immediate results factor is key," said Renee Ryan, VP of Marketing and Product Development for Maesa Group.

Renee Ryan, vice president ... [cached]

Renee Ryan, vice president of marketing at Maesa, says of the line, "Building Circa was incredibly rewarding, the ability to work with Eva Mendes along with our own team to build such amazing formulas and gorgeous packaging was a true privilege.

Sexy Beast | Dog Shampoos | Pet Beauty Grooming Products | Pet Boutique | The Brand Story [cached]

One day, after a typical shopping spree in SoHo, Renée Ryan popped into a high-end pet boutique to pick up a collar and some freshening spray for Austin, her beloved white boxer. Passing the products section, she noticed lots of shampoos and conditioners, but lo and behold, no real everyday grooming products. "Most people in New York City bring their dog to a groomer, but in stores, most of the product offerings I saw were bath products", Ryan explains. "I couldn't find any maintenance systems that extended the fresh look and scent of a professional groom. My dog is a rescue and he was never really socialized. Just getting him to the vet takes 2 people, the groomer is another story completely!"

Having had a dog all her life, Renée certainly knew the pet market. She also knew the luxury beauty market thanks to 10 years in key marketing and development positions at Estée Lauder, Clinique and Unilever. It was actually with this broad experience that Renée left corporate America in 2003 to start her own New York-based beauty brand consulting firm, Ryan Basics. After garnering success with a roster of top-tier clients like John Varvatos, The Cornelia Day Resort and LXR Luxury Resorts, Renée decided it was finally time to create a line of her own.
During the research phase, Renée found that all the focus group meetings would end the same way: hours after meetings were scheduled to end, people would still be opening up about the joy their dogs brought to their lives, or the pain they would feel once their dogs left this world. In fact, each meeting was like a therapy session and the overall consensus was crystal-clear: people consider their dogs to be a part of the family. They love them. They want only the best for them.
And that became the cornerstone for everything. Renée brought together an outstanding team of cosmetic industry all-stars to help turn her dream into reality.

Sexy Beast Unisex Pet Fragrance| Dog Shampoos, Conditioners | Pet Care and Fragrance [cached]

Created by Renée Ryan, marketing and branding guru in the beauty industry, for her white boxer, Austin. Renée noticed Austin could usually use a little freshening up in between his grooming visits. She searched high and low for the perfect products to use to get rid of any smells and care for Austin's coat. After finding countless dog shampoos and conditioners, but nothing to use between washes, Renée decided to create her own products and Sexy Beast™ was born.

"In creating Sexy Beast, our goal was to create the first true line of pet-beauty products, made especially for dogs, but with the same high standards that our customer would expect from the products they use themselves," said founder, Renée Ryan. "It's far from your typical dog grooming line. The Sexy Beast collection is as much about how we, as pet owners, feel about our dogs, as it is about keeping them clean and fresh, all while looking and smelling fabulous," said Renée.

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