One day, after a typical shopping spree in SoHo, Renée Ryan
popped into a high-end pet boutique to pick up a collar and some freshening spray for Austin, her
beloved white boxer.
Passing the products section, she
noticed lots of shampoos and conditioners, but lo and behold, no real everyday grooming products.
"Most people in New York City bring their dog to a groomer, but in stores, most of the product offerings I saw were bath products", Ryan
"I couldn't find any maintenance systems that extended the fresh look and scent of a professional groom.
My dog is a rescue and he
was never really socialized.
Just getting him to the vet takes 2 people, the groomer is another story completely!"
Having had a dog all her
certainly knew the pet market.
She also knew the luxury beauty market thanks to 10 years in key marketing and development positions at Estée Lauder, Clinique and Unilever.
It was actually with this broad experience that Renée left corporate America in 2003 to start her own New York-based beauty brand consulting firm, Ryan Basics.
After garnering success with a roster of top-tier clients like John Varvatos, The Cornelia Day Resort and LXR Luxury Resorts, Renée
decided it was finally time to create a line of her own.
During the research phase, Renée
found that all the focus group meetings would end the same way: hours after meetings were scheduled to end, people would still be opening up about the joy their dogs brought to their lives, or the pain they would feel once their dogs left this world.
In fact, each meeting was like a therapy session and the overall consensus was crystal-clear: people consider their dogs to be a part of the family.
They love them.
They want only the best for them.
And that became the cornerstone for everything.
brought together an outstanding team of cosmetic industry all-stars to help turn her
dream into reality.