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This profile was last updated on 10/6/15  and contains information from public web pages and contributions from the ZoomInfo community.

Vice President, Marketing and Pro...

Phone: (212) ***-**** ext. ***  
Email: r***@***.com
Maesa Group
40 Worth Street Suite 705
New York , New York 10013
United States

Company Description: Maesa maintains a global footprint with four divisions: maesa beauty
Background

Employment History

14 Total References
Web References
Renee ...
www.maesa.com, 6 Oct 2015 [cached]
Renee Ryan
Vice President, Marketing and Product Development
...
Renee Ryan
Vice President, Marketing and Product Development
Renee has worked in the beauty industry for over 20 years both for corporate companies like Estee Lauder and Unilever as well as creating start up brands for small companies and private individuals. In 2012, she joined Maesa where she specializes in strategic positioning, development and brand incubation across many different product categories and distribution channels. Aside from her work at Maesa, Renee donates her time helping non-profit organizations brand and market their causes, most recently with Sting's Rainforest Foundation. She works and resides in New York City.
Sexy Beast on Bella Sugar
www.sexybeaststyle.com, 13 Feb 2007 [cached]
Renee Ryan, owner of Sexy Beast is what you might call a "dog person.
Renee Ryan, vice president ...
news.walgreens.com, 6 Feb 2015 [cached]
Renee Ryan, vice president of marketing at Maesa, says of the line, "Building Circa was incredibly rewarding, the ability to work with Eva Mendes along with our own team to build such amazing formulas and gorgeous packaging was a true privilege.
Sexy Beast Dog Fragrance :: Sexy Beast in Biz Bash
www.sbstyle.com, 16 June 2013 [cached]
When introducing consumers to her line of upscale dog-grooming products, Sexy Beast founder Renee Ryan is faced with striking a delicate balance: On the one hand, Sexy Beast is intended to be a luxury brand; on the other, Ryan needs to get her somewhat unconventional merchandise in front of her target customers and let them see it in action. (After all, even the most canine-centric consumer may not realize they need plant-based, hypo-allergenic, 100-percent vegan grooming products -- and frangrance -- for touch-ups in between regular trips to the groomer.)
Luxury Dog Grooming Line :: Sexy Beast in Modern Luxury Dallas
www.sexybeaststyle.com, 29 Dec 2008 [cached]
Renee Ryan loves her white boxer, Austin. "For a single girl in New York, sometimes your dog is the only consistent thing in your life," says the cosmetics industry veteran, who started business development firm Ryan Basics in 2003.
But Austin balks at going to the groomer. In her search for products to use at home, Ms. Ryan discovered an overlooked niche. Though brands like Hermes and Gucci had introduced pet accessories, nobody sold shampoo or scent for pooches.
In May 2006, Ms. Ryan launched Sexy Beast, hiring a former Kiehl's chemist to work with a Swiss perfumer to develop a 100% vegan line of dog-grooming products.
...
The web site (sexybeaststyle.com) accounts for 30% of sales, and Ms. Ryan is eyeing expansion to upscale pet boutiques and luxury hotel chains.
MISSES Simplify, simplify
Initial marketing, which took the approach of using Sexy Beast between visits to the groomer, "was just too complicated," Ms. Ryan says. She also "wasted" more than $100,000 on three different "very large, very well-known" public relations firms, she says.
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