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Times have changed but the mentality still prevails in the mindsets of several narrow minded Indiansâ€� (Sharma, p. 1).Since men are so consumed with their position of superiority in Indian culture, they cannot be convinced to take responsibility for their actions without government intervention at a policy level. â€œâ€˜When women on Twitter raged against the male mindsets that make incidents like the one that took place in Bangalore possible, hordes of Indian men took offense,â€™ [Rega Jha, the editor in chief of BuzzFeed India] wrote. â€˜They insisted that [generalizations] are unfair because â€˜not all menâ€™ disrespect women. #NotAllMen has trended in India all day.
To avoid ridicule, Rega Jha, editor of Buzzfeed India, says many people find it easier to learn to adapt to fit in rather than attempt to "reverse centuries of internalized racial paradigms."
"It's difficult to tolerate being assumed as less educated, less intelligent, less valuable, all on the basis of longer vowels and harder T's. It is straight-up exhausting, in fact, to have your thoughts and feelings and opinions ignored, filtered into the backseat by the way the words sound, before they had a chance to mean anything," she added.
Says Rega Jha, the 24-year-old editor-in-chief of Buzzfeed India, "We are throwing things at the wall to see what works.
The lessons learnt in the US can only take you so far. In the US, brevity is your best friend but in India people will [also] watch a long video. The team now produces up to five videos a week from none a year ago. It was baptism by fire for the then 22-year-old Jha, chosen to lead India operations just one year into the profession. "It was about getting a stable Wi-Fi connection," says Jha, who recounts battling weak data connections at coffee shops or residences to send office emails. Keywords: Samir Patil, Scroll, Quartz India, Digital media, Atlantic Media, Satyagrah, ACK Media, Digital content, Buzzfeed India, Anunay Pandey, Azhar Iqubal, Deepit Purkayasjtha, InShorts, DailyHunt, Rega Jha
Open letter to Rega Jha - When patriotism bleeds blue...
Open letter to Rega Jha - When patriotism bleeds blue... Ria Sharma writes an open letter to Rega Jha over her tweet; - Rega Jha (@RegaJha)February 15, 2015 Recently a tweet by Buzzfeed India editor Rega Jha has been taking the internet by storm, for all the right reasons though.
BuzzFeed India editor Rega Jha, who runs a team of six from a small office in Mumbai, is replicating the same editorial strategy that has worked so well in the U.S.: Focus first on humor and pop culture, then gradually add more substantive journalism.
"The plan down the line," she says, "is to hire a news team to really aggressively cover the kinds of stories I don't think the mainstream organizations here are doing justice. Jha won't say how big BuzzFeed's audience is but she hopes to build it-and, eventually, its revenue streams-with distinctive coverage of progressive social justice issues like sexuality and feminism, still fringe topics for much of India's media but of increasing interest to younger, urban Indians. More than half of the country's 1.2 billion population is under the age of 25, including Jha herself.