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This profile was last updated on 7/15/14  and contains information from public web pages and contributions from the ZoomInfo community.

Chief Executive Officer and Presi...

GIAA
 
Background

Employment History

17 Total References
Web References
THE BEST - GIAA CEO and ...
www.ganderbeacon.ca, 15 July 2014 [cached]
THE BEST - GIAA CEO and president Reg Wright, centre, accepts the first-place award in the brochure category Airports Council International-North America Marketing and Communication Awards gala in Edmonton, Alta., last month, from (left) Myrna White, chair of the Airports Council International North America Marketing and Communications Committee, and Johanne Gallant, vice-chairperson of the ACI-NA marketing committee.
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Reg Wright, GIAA's CEO and president, said it was stellar recognition for GIAA's marketing effort, especially considering the competition it was up against.
"We had the most first-place awards of any airport in Canada. Some of these airports, both in Canada and the United States, have amazing (marketing) teams and resources," said Wright.
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"The marketing (of the airport) such as the radio ads are easy for people to see, hear and know about, but we also have to market ourselves to the corporate side of the aviation industry," said Wright. "People such as the pilots and dispatchers of the aviation industry…people who report back to their companies and bosses and say, 'Hey, Gander is a good spot to fly in and out of, let's put it on our route'."
He said such was the case with the brochure, or as he refers to it more as a 'mapchure.'
This marketing tool was a 14x8-inch six-fold brochure providing relevant flight planning information, combined with light selling of the airport and a functional tool - in this case, an oceanic navigational chart.
Wright said these charts weren't meant to used for flight planning or navigation, but used as a reference point, instructional tool or keepsake.
GIAA originally did a print run of 1,000 through Transcontinental Printing, but since has had to do two additional print runs for a total production of 4,500. The brochure was made available at the airport's crew lounge, as well as at specific conferences targeting pilots.
As for it radio ad, Wright said it was aimed at getting customers to escape the 'horrific' winter Newfoundland and Labrador experienced in 2013-'14 by flying to warmer, sunnier locations through Gander International Airport.
"These ads were a parody of pharmaceutical advertisements where everyone is super depressed and it replaced some pharmaceutical treatment with Cuban vacation. Sort of, 'Ask your travel agent if a Cuban vacation is right for you'," he said.
The t-shirt campaign was also aimed at the corporate. The t-shirts, each bearing a slogan, were handed out at trade shows and conferences with the focus group being pilots and flight dispatchers.
"I've always said if your marketing campaign can make someone smile, you've already won," said Wright. "That's what we try to do with the resources and budget we have. Everyone is handing out pins and key chains, which blend in with every other one or get tossed to the side and forgotten about. We want to stand out, so we try different things."
Wright said it's good to be recognized for those efforts, but the awards aren't the reason they do these things.
"It's about marketing the airport and increasing our business…that's the main purpose," he said.
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THE BEST - GIAA CEO and president Reg Wright, centre, accepts the first-place award in the brochure category Airports Council International-North America Marketing and Communication Awards gala in Edmonton, Alta., last month, from (left) Myrna White, chair of the Airports Council International North America Marketing and Communications Committee, and Johanne Gallant, vice-chairperson of the ACI-NA marketing committee.
Putting Themselves Out There and Getting Back | iSleuthHound
www.isleuthhound.com [cached]
Reg Wright, the Director of Marketing with GIAA, has recognised the importance of relationships in marketing as well as the practicality of creating brochures and advertisements.
He also acknowledged the fact that marketing has changed due to the power of the internet, both for companies and their consumers.
FlyGander | Gander International Airport | Newfoundland
www.ganderairport.com, 16 April 2014 [cached]
Reg Wright, President and CEO
Phone: Â (709) 256-6668Â Â Â Email: wrightr@giaa.nf.ca
...
Reg Wright, President and CEO
Phone: Â (709) 256-6668Â Â Â Email: wrightr@giaa.nfca
...
The GIAA also announced that Reg Wright will succeed Mr. Vey as President and CEO.
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“Since joining the GIAA in 2004, Mr. Wright has a strong record of achievement and played a key role in our airport’s growth and development,†Mr. Moffitt said. “He has the senior management experience and savvy to lead us into the years ahead and ensure the Gander International Airport remains a vibrant economic engine for Central Newfoundland.â€
Little Airport, Big Infrastructure | Skies Magazine - Aviation is our Passion.
skiesmag.com, 15 Feb 2012 [cached]
There would be no community here if not for the airport, said Reg Wright, director of marketing for the Gander International Airport Authority. Aviation is completely intertwined with our history, culture and lifestyle. Selected for its strategic location on the Great Circle Route over the Atlantic Ocean, the Gander airport opened in 1938, and was the largest airport in the world by 1940. Its location and infrastructure thrust Gander into the spotlight when the Second World War erupted in September 1939. With its four paved runways, the airport became the main launch point for ferrying thousands of North American-built aircraft to Europe. According to Wright, as many as 10,000 Canadian, American and British troops were stationed at Gander during the war.
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It a living museum, said Wright. The international lounge in particular has not changed. The chairs are the same, with the same terrazzo floor from Italy. Every year, people come and visit, and collectors are always offering to buy vintage items. When the international lounge was constructed, no expense was spared. It represented Canada chance to shine in the global spotlight, so every effort was made to put the country best and most modern foot forward. It was a totally different era, explained Wright.
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We cater to the corporate jet market, said Wright.
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There are a quarter million flights over the Atlantic every year that red circle us in case something goes wrong, said Wright.
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Wright said the current challenge for the Gander International Airport Authority, which operates the airport, is reinventing the facility to make it more relevant to today aviation industry. From my perspective, I look at the now.' We have a rich history, but I try not to let it drag behind us, he explained. A lot of our reinvention has come through some tough decisions about right-sizing' the airport. Many of our staff members are multi-skilled and cross-trained; and we try to focus on new niches that show promise for long-term sustainable revenue corporate jet and military markets, for example. To combat high operating costs, Wright said the airport also looks for non-traditional ways to make money: some of the land has been sold; local loggers have purchased timber rights for forested airport property; there is a quarry on the premises; and, the airport offers winter RV storage.
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Wright said that 55 to 60 per cent of airport revenues still come from international fuel stops, with many of those stops made by military aircraft.
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We try to stay lean and focus on our strengths, said Wright. We're not in the business of chasing rainbows.
"We are very pleased with the ...
www.ganderairport.com [cached]
"We are very pleased with the continued growth we have experienced," said Gander International Airport Authority (GIAA) President and CEO Reg Wright "The regional economy remains strong and we are seeing evidence of increased non-resident tourist visitations at the airport, especially with a bumper crop of icebergs this season.
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Reg Wright, President and CEO
Phone: (709) 256-6668 Email: wrightr@giaa.nf.ca
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