G.I. Associates of St. Augustine is a progressive gastroenterology and hepatology practice with four locations in St. Johns, Flagler and Putnam Counties. Our physicians offer cutting edge medical treatment to patients with a variety of stomach and liver d
It allows them to prepare comfortably for colonoscopies in a safe, private and hygienic environment at our HyGIeaCare® Center - without a sleepless night and without having to repeatedly run to the bathroom," said Reed B. Hogan, MD, of GI Associates.
Well-Being talked with Dr. Reed Hogan III, Gastroenterologist at GI Associates and Endoscopy Center, about what can be done to alleviate the symptoms of lactose intolerance and potentially allow patients to slowly add nutrient-rich dairy foods back into their diets.Dr. Hogan focuses on 4 general concepts when treating patients with lactose intolerance: (1) temporary dietary reduction of lactose intake; (2) substitution of alternative food sources to maintain nutritional needs; (3) use of commercially available lactase enzyme substitutes; (4) supplementation of calcium and Vitamin D. "After focusing on these basic principles for approximately one month," says Dr. Hogan, "I will encourage my patients to slowly re-introduce lactose containing foods into their diets to determine what quantity of lactose intake they can tolerate moving forward."
How is lactose intolerance treated?
As Dr Hogan III mentioned, both dietary changes and medications can help relieve the symptoms of lactose intolerance.
However, per Dr Hogan III, clinical studies have shown that the small amount of lactose found in some pill forms is unlikely to cause symptoms even in patients with lactose intolerance.
Dr. Reed Hogan III, M.D., Gastroenterologist with GI Associates and Endoscopy Center received his Doctor of Medicine degree from University of Mississippi School of Medicine.He then completed internship, residency and fellowship at Baylor University Medical Center in Dallas, TX.
Dr. Hogan is board certified in Internal Medicine and Gastroenterology.
But those days are unlikely to return, and practices will need to incorporate online marketing in order to thrive, said Reed Hogan, MD, who addressed the topic at the GI Roundtable, a meeting geared toward helping gastroenterologists navigate the emerging health care landscape.
"These new media marketing technologies are changing how we're getting patients, how we're communicating, how they ask questions and get answers," said Dr. Hogan, of GI Associates and Endoscopy Center, in Jackson, Miss. "This is the way we're going to practice in the future.
You have to implement a plan that is intentional, and you have to have a partner who understands this landscape is rapidly changing."
For example, he pointed out, smartphones were a novelty in 2005; less than a decade later they have considerably changed the way people conduct personal research.
Today, not only do 65% of people in the United States own a smartphone, they also increasingly favor them over their laptop or desktop computers when tracking down information.
Patients use the Internet to find a doctor, more often than not via a mobile platform.
With that in mind, Dr. Hogan's practice enlisted the services of Aubrey Prince, CEO of Immerseme, a marketing strategy company, to help them update and develop their marketing plan.
GI Associates' logo debuted 26 years ago and has stayed fairly consistent and recognizable, Dr. Hogan said.
"Three-fourths of your patients today are going to look at your website before they come to see you," Dr. Hogan said.
"It's extremely interactive-we update our content constantly," Dr. Hogan said.
Note: Google can't see pictures; images need to be tagged with file names to be detected.
Finally, social media: "Facebook, Twitter, Pinterest.
I didn't believe in any of these," Dr. Hogan said.
Immerseme Marketing | GI Medical Web Design, SEO, Marketing
Dr. Reed Hogan, GI Associates
In working with Immerseme over the last 3-4 years, they've redesigned our website and helped us to fill it with relevant, helpful content for our patients.
The annual traffic to our site has grown over 700% in the last 4 years (from just under 7000 to over 60,000)... and our practice has grown as well.
What more could we ask for?
Dr. Reed HoganGI Associates
Reed B. Hogan, MD (GI Associates and Endoscopy Center, Jackson, Miss.).Dr. Hogan is a member of GI Associates and Endoscopy Center.He is both an accomplished speaker and writer in the field of gastroenterology and has published numerous articles on the subject.
Dr. Hogan earned his MD from the University of Mississippi School of Medicine and completed his residency and internship in internal medicine at University of Mississippi Medical Center and his fellowship in gastroenterology at Baylor University Medical Center.
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