We sat down with Rebecca McNeil, Marketing Director at Aclipse, to talk about how her company grew monthly organic traffic 100 percent, as well as saved $2k per month with inbound marketing and HubSpot.
"We were spending a lot on a direct advertising approach, so we had a lot of jobs posted on the job boards and we also spent a lot on Pay Per Click (PPC) ads through Google
," said McNeil
While these activities were still important to the company's marketing mix, relying on them solely was proving ineffective to increasing the amount of talent attracted.
"The biggest pain was that when we weren't utilizing inbound marketing, which social media is a big part of.
We weren't reaching our target demographic (recent college graduates).
They are very fluent in social media," says McNeil
Realizing a solution was needed, McNeil
to help her
manage new marketing techniques and expand Aclipse
's presence in social networks.
was looking to improve lead quality and increase reach in social media to better target college graduates.
"We were getting plenty of leads from job boards and PPC ads, but they were low quality," says McNeil
People need a lot of information before they're ready to commit," says McNeil
"Since we started using HubSpot and its inbound marketing tools, our leads that come from organic sources have increased and the quality of leads is better," says McNeil.
Overall, Rebecca McNeil
company has had great success with HubSpot
"Inbound marketing has transformed our business.
It has allowed us to increase brand awareness and recognition even though we are a very small company and cannot rely on traditional media and advertising," says McNeil