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Rebecca McNeil

Marketing Director


Direct Phone: (617) ***-****       

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1254 Chestnut Street

Newton, Massachusetts 02464

United States

Company Description

The Aclipse team has been helping people teach in Asia for over ten years. We have experience teaching in Korea, China, and Japan. We know what leads to a smooth job hunt and visa process. Check out our team here. ... more

Find other employees at this company (23)

Background Information

Employment History

Senior Product Marketing Manager


Vice Chair Communications

American College of Healthcare Executives

Marketing Director At Aclipse

ChungDahm America


Kennison & Associates Inc

Web References (39 Total References)

About Us | Aclipse [cached]

Rebecca McNeil Marketing Director

6 Tips for Symbiotic Sales & Marketing Lead Management [cached]

Rebecca McNeil, Aclipse's marketing director, explains the results: "Landing pages and lead nurturing campaigns enable us to reach out to people who are clearly interested in teaching

Internet Marketing Software Success Stories | Customer Case Studies [cached]

We sat down with Rebecca McNeil, Marketing Director at Aclipse, to talk about how her company grew monthly organic traffic 100 percent, as well as saved $2k per month with inbound marketing and HubSpot.

"We were spending a lot on a direct advertising approach, so we had a lot of jobs posted on the job boards and we also spent a lot on Pay Per Click (PPC) ads through Google," said McNeil. While these activities were still important to the company's marketing mix, relying on them solely was proving ineffective to increasing the amount of talent attracted.
"The biggest pain was that when we weren't utilizing inbound marketing, which social media is a big part of. We weren't reaching our target demographic (recent college graduates). They are very fluent in social media," says McNeil.
Realizing a solution was needed, McNeil evaluated HubSpot to help her manage new marketing techniques and expand Aclipse's presence in social networks. Specifically, McNeil was looking to improve lead quality and increase reach in social media to better target college graduates.
"We were getting plenty of leads from job boards and PPC ads, but they were low quality," says McNeil.
People need a lot of information before they're ready to commit," says McNeil.
"Since we started using HubSpot and its inbound marketing tools, our leads that come from organic sources have increased and the quality of leads is better," says McNeil.
Overall, Rebecca McNeil says her company has had great success with HubSpot. "Inbound marketing has transformed our business. It has allowed us to increase brand awareness and recognition even though we are a very small company and cannot rely on traditional media and advertising," says McNeil.

Posted @ Wednesday, April 28, 2010 ... [cached]

Posted @ Wednesday, April 28, 2010 6:50 PM by Rebecca McNeil

ACHE of Massachusetts [cached]

Rebecca McNeil Head of Product Marketing HealthcareSource Phone: (781) 756-6210

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