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This profile was last updated on 10/26/14  and contains information from public web pages and contributions from the ZoomInfo community.

Vice President Business Developme...

North Hill Needham Inc.
865 Central Avenue
Needham, Massachusetts 02492
United States

Company Description: a vibrant, full-service residential living community for people 65 and older in Metrowest Boston
Background

Employment History

9 Total References
Web References
Now, the community's website is its ...
seniorhousingnews.com [cached]
Now, the community's website is its largest source of leads and its second-largest source of contracts, according to Rebecca Donato, vice president of business development. The CCRC's digital goals are to build brand awareness and generate leads, she says, and since implementing its digital marketing strategy has seen website visitors more than double from 2011 to 2012 and 2013. Additionally, the community's twitter followers leapt 218% from 2012 to 2013, along with a 209% increase in Facebook 'likes.'
"[Marketing] campaigns have to be very ...
www.seniorlivingnewswire.com [cached]
"[Marketing] campaigns have to be very integrated and diverse," says Rebecca Donato, vice president of business development at North Hill, a retirement community in Needham, Mass. "At this juncture, prospects are using both online and offline resources, while influencers are primarily online."
Prospects are spending between 18 months and 3 years to "extensively" research communities using a variety of resources, says Donato.
...
Donato says her team uses as many tracking mechanisms as it can to assess the effectiveness of various marketing mediums, and predicts a "dramatic" shift in approach in about five years.
"When we're marketing solely to the silent generation and early boomers, I think it's going to be a huge swing. Those people [will be] online constantly, but might not have the time to go through their [post] mail," she says.
LeadingAge Leadership Academy - LeadingAge Massachusetts
www.leadingagema.org, 21 Sept 2011 [cached]
- Rebecca Donato, Director of Program Development, North Hill
As North Hill residents and team ...
needham.patch.com [cached]
As North Hill residents and team members cheer, President and CEO Kevin Burke and Vice President of Development Rebecca Donato leave their mark on the steel beam which will
...
As North Hill residents and team members cheer, President and CEO Kevin Burke and Vice President of Development Rebecca Donato leave their mark on the steel beam which will "top off" the senior community's new building.
...
As North Hill residents and team members cheer, President and CEO Kevin Burke and Vice President of Development Rebecca Donato leave their mark on the steel beam which will
...
As North Hill residents and team members cheer, President and CEO Kevin Burke and Vice President of Development Rebecca Donato leave their mark on the steel beam which will
Needham, MA Patch - Local news, community, sports, shopping, restaurants, things to do
needham.patch.com [cached]
As North Hill residents and team members cheer, President and CEO Kevin Burke and Vice President of Development Rebecca Donato leave their mark on the steel beam which will “top off†the senior community’s new building.
...
As North Hill residents and team members cheer, President and CEO Kevin Burke and Vice President of Development Rebecca Donato leave their mark on the steel beam which will “top off†the senior community’s new building.
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