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Wrong Rebecca Donato?

Ms. Rebecca Donato

Chief Operating Officer

North Hill Needham Inc.

Direct Phone: (781) ***-****       

Email: r***@***.org

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North Hill Needham Inc.

865 Central Avenue

United States, Massachusetts 02492

United States

Company Description

a vibrant, full-service residential living community for people 65 and older in Metrowest Boston ... more

Find other employees at this company (131)

Background Information

Employment History

Management Associate



Bachelor of Music



Georgetown University

Web References (13 Total References)

2015 Annual Conference and Exhibition - LeadingAge Massachusetts [cached]

Rebecca Donato, Chief Operating Officer, North Hill

Rebecca Donato, Chief Operating Officer, North Hill

Rebecca Donato, VP Business ... [cached]

Rebecca Donato, VP Business Development / Project Manager

Rebecca Donato As VP Business Development, Rebecca Donato is responsible for oversight of Project True North and development of services that meet the strategic growth and expansion goals for North Hill. As a former operations consultant with a national company, Ms. Donato brings her experience in supporting the operations of new and existing CCRCs. In addition to project oversight, her areas of responsibility include new product and services development, corporate branding and innovation management. Previous projects for North Hill have included development of memory care services, experiential marketing programming and multi-dimensional wellness programming.
Ms. Donato holds an MBA from Georgetown University and Bachelor of Music from NYU. She is a Nursing Home Administrator, a member of the national LeadingAge Innovation Cabinet and Vice Chair of the LeadingAge Leadership Academy Alumni Network.

LeadingAge Leadership Academy - LeadingAge Massachusetts [cached]

- Rebecca Donato, Director of Program Development, North Hill

Now, the community's website is its ... [cached]

Now, the community's website is its largest source of leads and its second-largest source of contracts, according to Rebecca Donato, vice president of business development. The CCRC's digital goals are to build brand awareness and generate leads, she says, and since implementing its digital marketing strategy has seen website visitors more than double from 2011 to 2012 and 2013. Additionally, the community's twitter followers leapt 218% from 2012 to 2013, along with a 209% increase in Facebook 'likes.'

"[Marketing] campaigns have to be very ... [cached]

"[Marketing] campaigns have to be very integrated and diverse," says Rebecca Donato, vice president of business development at North Hill, a retirement community in Needham, Mass. "At this juncture, prospects are using both online and offline resources, while influencers are primarily online."

Prospects are spending between 18 months and 3 years to "extensively" research communities using a variety of resources, says Donato.
Donato says her team uses as many tracking mechanisms as it can to assess the effectiveness of various marketing mediums, and predicts a "dramatic" shift in approach in about five years.
"When we're marketing solely to the silent generation and early boomers, I think it's going to be a huge swing. Those people [will be] online constantly, but might not have the time to go through their [post] mail," she says.

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