Dr.Razmig Knajian presenting in Damascus in August 2008
Mr. Elias Abdelsamad welcomed the invited eye care professionals and introduced Dr. Razmig Knajian, Senior Manager for Professional and Medical Affairs for Johnson & Johnson/ Vision Care in the Middle East and Africa.
presentation by providing detailed feedback about the current situation of the contact lens market in the world.
discussed the high rate of contact lens drop-outs, saying customers and patients are easily discouraged by the limitations of current lenses, especially soft hydrogels.
said that soft hydrogel lenses are affordable but tend to dry up, especially at the end of the day.
This translates into the wearer suffering from end-of-day discomfort and limited hours of wearing time.
then introduced the market to AcuvueÂ® Oasysâ„¢ with HydraclearÂ® Plus, a lens with such unique characteristics that it belongs in a league of its own.
covered in great detail the superiority of AcuvueÂ® Oasysâ„¢ with HydraclearÂ® Plus from four different perspectives: Oxygen flux, wetability, modulus and lubricity.
explained that AcuvueÂ® Oasysâ„¢ with HydraclearÂ® Plus has excellent oxygen flux which translates into whiter looking eyes as well as better oxygenation, especially when compared to hydrogel lens.
discussed the unique superiority of AcuvueÂ® Oasysâ„¢ with HydraclearÂ® Plus in wetability, especially that it preserves the stability of the tear film layer on the front surface of the contact lens.
This stability of the tear film translates into a longer and more comfortable lens wearing time, particularly in challenging environments such as computer work, which decreases the blinking rate, and air conditioned environments, which dry the air and which are very common in the Middle East.
discussed in depth how the softness, or the modulus, of AcuvueÂ® Oasysâ„¢ with HydraclearÂ® Plus, is unique.
HydraclearÂ® Plus technology incorporates the wetting agent within the silicone matrix of the lens.
said this is a great advancement compared to first generation silicone hydrogel lenses that are stiffer and less comfortable.
then explained the impact of lubricity on the contact lens wear.
said that a regular human being blinks around 14,000 times a day.
explained that there is a significant amount of friction that happens between the lid and the front surface of the contact lenses.
It is extremely crucial that the front surface of a soft contact lens is smooth.
In this area, AcuvueÂ® Oasysâ„¢ with HydraclearÂ® Plus has the smoothest surface of any soft contact lenses available today.
emphasized the importance of rubbing reusable contact lenses.
stated that only by rubbing can bacteria and deposits be efficiently removed from the soft lens.
explained that "Shorter is Better" in contact lens wear.
shared with the audience a recent market survey from France showing that 90 % of contact lens wearers face discomfort as they enter weeks three and four in their monthly wear schedule.
recommended making sure that any reusable lens is not worn more than two weeks to obtain the best comfort.
The presentation was followed by an interesting Question and Answer session.
In the session, Knajian
asked the eye care professionals to think about the contact lens wearer first and the rest will follow.
stated that it is the role of ECPs to update contact lens wearers on the latest technology in the field of vision correction.
said, "We are the professional experts and we need to act as such".
The event ended with a cake cutting by Dr. Knajian
, Mr. Elias Abdelsamad, and Simon Abdelsamad.