When Ray Sharp of the Western Upper Peninsula District Health Department
became involved in the Sound Partners project, he
knew the agency needed to
knew there were plenty of qualified families living in the Upper
Searching for a novel way to get information to low-income families, Sharp
thought of using a catchy spokesperson for the project.
off-beat humor of the community, he
turned to Da Yoopers, a local musical
comedy group that specializes in poking fun at life in the rural U.P. "Da
Yoopers sort of embody the characteristics of life up here," says Sharp
Not knowing what to expect, Sharp
contacted Holiday's regional manager and
pitched the idea of putting enrollment forms in the stores.
It turned out
was happy to join the effort.
The manager agreed to let the
partners place displays in every Holiday Stationstore in the U.P. Ray
thinks that he
was amenable because they weren't looking for cash, just
problem for us," says Sharp
says the department has seen a jump in its enrollment numbers.
The creation of this campaign served as a real lesson for those involved in
the project-never underestimate the number of potential partners in the
"We always talk about collaboration, but we usually only
collaborate with the same people," Sharp
found that working with the new business partners on
the campaign made them see her
in a different light.
"It wasn't just us
coming to them and asking for a donation," Sherman says.
"We were working
together on a project that benefits the whole community."
also credits Sound Partners
for allowing the partnership to make
changes in their original outreach plan.
To reach Ray Sharp
, call the Western Upper Peninsula District Health