Ravinder Zutshi, vice-president, Sales, Samsung India, agrees with that.He
says, "The scenario is changing for good.Everyone is talking about soccer.It's not restricted to cricket any longer."
So we are on target," reveals Mr Zutshi
."We sold 85,000 units of colour televisions last month.We expect similar sales this month, too." Sony India
has stepped up colour TV marketing initiatives to capitalise on the build-up to the World Cup.The company expects the WEGA HA 21 (Rs 18,990), which was launched in April, to see tremendous sales during this period.Sony India
is offering consumer driven schemes, including 0 per cent financing, exchange schemes and a free, one-year, extended warranty on WEGA Flat TVs till June 30, 2002, in select Indian states.