Mr. Ravinder Zutshi Director, Marketing, Samsung India receiving excellence award for Marketing

We are likely to review the situation in January as far as price hikes go," said Ravinder Zutshi, deputy managing director, Samsung India. Typically, the Southern states see momentum, we can safely say they have absorbed the price hikes taken," said Zutshi. The Company which till last year had a 63.35 ratio between home appliances division is now at 50:50, according to Ravinder Zutshi, deputy managing director, Samsung India. The company is targeting a 40% increase in its overall sales of $3.6 billion this year.

Ravinder Zutshi, vice-president, Sales, Samsung India, agrees with that.He says, "The scenario is changing for good.Everyone is talking about soccer.It's not restricted to cricket any longer." > So we are on target," reveals Mr Zutshi."We sold 85,000 units of colour televisions last month.We expect similar sales this month, too." Sony India has stepped up colour TV marketing initiatives to capitalise on the build-up to the World Cup.The company expects the WEGA HA 21 (Rs 18,990), which was launched in April, to see tremendous sales during this period.Sony India is offering consumer driven schemes, including 0 per cent financing, exchange schemes and a free, one-year, extended warranty on WEGA Flat TVs till June 30, 2002, in select Indian states.

Ravinder Zutshi, Samsung India Deputy Managing Director stated, "Some studios are also trying to convert good classics into 3D format

This product range is differentiated on account of its superior performance and water saving features" states Mr Ravinder Zutshi, Deputy MD, Samsung India. Speaking about the association, Mr Zutshi said, "Priyanka's blend of spirit and style, success and charm match strongly with the Samsung brand, which prides itself on its innovation and superior products. "Based on the new launches today, we are looking at consolidating our No.1 position in the fully automatic washing machine segment and notching up a 27% market share in the total washing machine category by the end of this year," said Mr. Zutshi.