Say hello to Randy Takemoto, the general manager of Cache Creek Casino Resort, a very successful tribal casino in Brooks, Calif.
read my Casino Journal column entitled "Working Weekends As A Marketing Tool," about three and a half years ago.
tells me it fundamentally changed his
life as a gaming executive.
And now, more than three years later, with little fanfare and no desire to brag about it, Randy
and his wife, Dina (who is not even a Cache Creek employee), have worked almost every weekend at Cache Creek Casino Resort
Of course, I just had to chat with Randy
about this whole "working weekends" thing, and what the results have been and what he
says it is the best thing (with the highest impact) he
has ever done in his
has gotten to know 300 of his
best, most loyal VIP customers, as well as their family and friends.
Many are recent immigrants to the U.S.
has learned to respect the success they have in this new land and what they had to overcome to achieve it.
has learned that on the very rare occasion where business demands or personal vacation cause him to miss a weekend day, he
will be asked numerous times, especially by his
VIP players, "Where ya been?"
and Dina Takemoto, thank you for sharing this marvelous story of something so simple, but yet so powerful.