Randy Stanley, division VP for Parasole, added that the company checks daily reports on what has been said about each restaurant within the past 24 hours.
has used that information to hold operators accountable and to even change up its menus.
"The more you read, the more you can try to figure out what your guests are trying to say.
Our customers told us they didn't like the limited menu at one of our concepts," Stanley
"So we tweaked it and offered a create-your-own offering and after that, we nearly doubled our sales.
"The good news about social media is you're getting a lot of information," he