Randy Orlando, owner of Spin Caffé in Rochester, N.Y. estimates that panini sales account for 20 percent of his total receipts.
...Orlando of Spin Caffé hedges his bets, making panini to order in the café where people have time to wait, and selling pre-made panini at his kiosk, where customers are in more of a hurry or where there is no place to enjoy a meal.
of Spin Caffé
cautions owners about rushing into a panini program without knowing their clientele.While panini would seem to be a sure-fire option for the office-lunch crowd buying from his
has found that even the five minutes it takes to warm a panini is too long, and he
ends up selling more grab-and-go cold sandwiches.