A Quick Biography of William Randy Murray
The founder of the American Marketing Institute, William Randy Murray is without questionone of the five
Most accomplished people on the marketing and recruiting side of the life insurance industry of the twentieth century.
Beginning as just one man, knocking on neighborhood dorors, while a senior at the University of Georgia
in 1969, Mr. Murray
went on to build one of the largest and most profitable life insurance agencies in the United States producing 1,224,556 life and annuity policies and over $800,000,000 in first year premium during the decade of the 1990's.
mid 30's, he
began working on a project that he
knew would lead him through the remaining years of his
knew there was a better way to personal production.
wanted to build an agency and every minute for the next thirty years of his
life have been dedicated to helping companies and agencies hire new agents and brokers be it one or ten thousand . By the early 1990's, Mr. Murray's own agency was up to 13,000 agents and brokers and he
never looked back.
By 1995 he
was working with insurance companies to help them build their agency field forces and in 1995, he
worked with United States Life of New York
to build enough new representation that they over doubled their new first year premium from 23,000,000 to over 48,000,000 in two years.
In the last 10 years, Mr. Murray
has worked with dozens of Life insurance companies and life and annuity firms building agency field forces that could only have been dreamed of a few years ago.
In the last five years especially, Mr. Murray
has redirected his
efforts from direct mail and telemarketing to internet based recruiting methods especially the use of email programs designed to get out the message to potential agents and let them decide on their own if the offer is something they want to look into further.
There are basically only four ways you can recruit to the life and annuity industry….either have a better company, a better product, a better commission, or a lead program that works and regardless of what a company or agency is taking to prospective agents, Mr. Murray knows best how to present it.
Today, Mr. Murray and his staff takes opportunities to potential new agents and brokers through professionally drawn advertisements and that message is delivered thru the world of emailing and the last five years has been spent gathering the best and most accurate email addresses of independent agents and brokers and eliminating the ones that are not in a position to join an independent company or firm.
As Mr. Murray says…"State Farm agents are great, but why should you spend your marketing and recruiting monies tryng to bring them to your company….they either can't or won't come.
Spend your company dollars where they
do the best….going after those independent agents and brokers that can and will join your firm and build incremental premium for you."
firm, The American Marketing Institute
, is helping life and annuity companies and agencies recruit agents and brokers through display and voice emails broadcast to over 525,000 independent agents and brokers in the United States and Canada. Regardless of whether you want to take your company, a new product, a revised commission, or a lead program to the independent agents of the United States and Canada…The American Marketing Institute
, Mr. Randy Murray, and quality email broadcasting will do it and do it quick.