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Wrong Randy Hughes?

Randy Hughes

Executive Creative Director, Senior Partner

Carmichael Lynch Spong

HQ Phone:  (612) 334-6000

Email: r***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Carmichael Lynch Spong

110 N. 5th Street

Minneapolis, Minnesota,55403

United States

Company Description

Carmichael Lynch has earned a worldwide reputation for building brands through inventive ideas. The agency's portfolio of clients includes Subaru of America, Jack Link's Beef Jerky, Trane Inc., American Standard Heating and Air Conditioning and other envied br...more

Background Information

Employment History

Senior Sales Director

Sawgrass Technologies Inc


Art Director

MartinWilliams Advertising


Art Director

Clarity Coverdale Fury


Art Director

Chuck Ruhr Advertising


Art Director and Creative Director

J.R. Navarro & Associates


Art Director

RCG Advertising


Web References(80 Total References)


Subaru Advertising Over The Years

www.cars101.com [cached]

Agency: Carmichael Lynch, Executive Creative Director: Randy Hughes, Associate Creative Director: Ellie Anderson, Associate Creative Director: Michael Rogers, Group Creative Director: Brock Davis, Director of Integrated Services: Joe Grundhoefer, Senior Integrated Producer: Freddie Richards
The story of the ad... "You need awards to stay relevant, attract talent and attention," related Randy Hughes, executive creative director at Carmichael Lynch. "The Emmy, though, has a little something extra special--even your mom knows what an Emmy Award is." Hughes worked on the Emmy-nominated Subaru spot "Baby Driver" as executive creative director/art director, teaming with Carmichael Lynch chief creative officer/writer Jim Nelson. Hughes said he's honored to have "Baby Driver" included in such a creatively rich, high-profile field of Emmy nominees. "Baby Driver" tugs at the heartstrings as we see a father giving his toddler girl instructions on how to drive--she's sitting behind the steering wheel and isn't tall enough to look out the windshield. The camera cuts away to him outside the car and then back to the girl--who's now a teenager--in the driver's seat. Clearly we've been seeing this teen as her father still sees her--as his little girl. As she backs the car out of the driveway, the dad's voiceover informs us that he knew this day would come--that's why he bought a Subaru. "We had the idea of a teenager taking her maiden voyage in a car and thought about how we can make a parent talking to a teenage daughter more compelling," recollected Hughes. "That's when we came up with the universal truth of parents always seeing their kids as younger." While the idea fell into place nicely, the execution didn't initially. "Trying to cast the family--a dad, his teenage daughter and her younger sister--was challenging," said Hughes. "You need to find actors with a family resemblance of some sort and we weren't coming up with what we needed. A talent agency on a whim suggested a real dad and his two daughters who lived around where we were shooting [in Southern California]. They all looked right, fit the specs but weren't professional actors." Thankfully, continued Hughes, director Scott is adept at working with talent--both professionals and real people. Randy Hughes at Carmichael Lynch is the originator of the agency's Love campaign for Subaru. 3/26/11 Randy Hughes has been with Carmichael Lynch for 10 years and is the originator of the agency's Love campaign for Subaru, an account he will continue leading.


About | Carmichael Lynch

www.carmichaellynch.com [cached]

Randy Hughes
Executive Creative Director


Randy Hughes | Carmichael Lynch

carmichaellynch.com [cached]

Randy Hughes
Executive Creative Director Randy Hughes Executive Creative Director Randy Hughes joined Carmichael Lynch as a senior art director in 2000. He quickly rose through the creative ranks with award-winning work for clients across the agency's roster, earning top national and international honors for breakthrough campaigns on behalf of American Standard, Porsche, Gibson Guitars and many others. Randy is the originator of the Subaru Love campaign, which has not only been universally lauded for its creativity, but has served as a catalyst for the car brand's recent record sales growth. Since 2007, when Randy created the first, emotionally driven work for then-new client Subaru of America, the brand has surged past 11 other automakers on the list of America's best-selling cars. Left in the dust have been big names like Cadillac, BMW and Volkswagen. TIME Magazine named "Baby Driver," created by Randy, as one of its top 10 commercials of 2010.


Executive Creative Director Randy Hughes Named in Talent Issue | Carmichael Lynch

www.carmichaellynch.com [cached]

Executive Creative Director Randy Hughes Named in Talent Issue
Randy Hughes Carmichael Lynch, executive creative director, Subaru A veteran car marketer, Hughes has worked at Carmichael Lynch for 17 years, leading the agency's Porsche business for nine of those. In 2007, he helped the firm land Subaru and has run it ever since. In the role, he has forged relationships with Tom Doll, the brand's president and chief operating officer for the U.S., and Alan Bethke, its vp, marketing, overseeing classics like 2011's "Baby Driver" and more recently, father-daughter stories like this year's "Making Memories. He has also directed Subaru's zero landfill initiative with the National Parks Service. Hughes' first crack at auto ads was in the '80s, on the Southern California Oldsmobile Dealers Group at J.R. Navarro & Associates, Los Angeles. But his very first advertising job was at a local shop in Sioux City, Iowa, while still in college. "There weren't portfolio schools that I knew of back then, so my path was a methodical one," he says.


Forbes: Subaru Triples Sales with Thoughtful Music and Emotional Messaging | Carmichael Lynch

www.carmichaellynch.com [cached]

Randy Hughes, Executive Creative Director at Carmichael Lynch explains, "When a story and a song are on similar themes, there are more layers to make the story richer, and this gives the viewers more ways to connect with the piece.
Hughes explains, "It's easy to just write a big check for a well-known song, but I find that you too often get lost behind the song. 'Did you see the spot with the Led Zeppelin song?' vs. 'Did you see the cool Subaru commercial where such and such happened?


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