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Randi Reed

Founder and Editor-in-Chief

HQ Phone: (818) 487-9645

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2219 West Olive Avenue #136

Burbank, California 91506

United States

Company Description is committed to providing accurate music business information and resources for readers at any level of the music industry, from the local to international level. Our content is designed to provide accurate information to our readers in ... more

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Background Information

Web References (76 Total References)

May « 2014 « [cached]

Los Angeles, CA 5/31/14- will accept Bitcoin virtual currency as payment for its music consultancy services starting in June, Founder Randi Reed announced on the MusicBizAdvice Blog on Friday.

The move places in position to be one of the first, if not the first, music business consultancy firms to accept Bitcoin virtual currency, as well as one of the first music business service providers to accept it.
It also happens just as many independent artists on the road at the height of concert season discover the hazards of attempting to manage themselves, or realize the cousin they hired to be their tour manager doesn't know what he's doing after all.
Says Reed, "Creative people need a variety of solutions. Bitcoin is a great option for Indie Musicians who don't have a lot of immediate cash flow but need urgent advice about how to market their music or manage their band when something goes wrong on the road. A lot of them have Bitcoin they bought a couple of tours ago but never used because the services they needed didn't accept it. By giving artists the choice of using Bitcoin, helps them bridge that gap, which frees up more of their traditional cash for other things they need."
Bitcoin will not replace other forms of payment accepts, says Reed.
About Randi Reed: Randi Reed is an independent music business consultant who has worked in artist management, booking, and concert promotion from the local to Platinum level. She developed in 1997 while battling a chronic autoimmune disease, CFIDS (sometimes known as CFS).
Media Contact:
Randi Reed

Randi ... [cached]

Randi Reed

Randi Reed 2219 West Olive Avenue #136 Burbank, CA 91506
Randi Reed / is active on Social Media: Twitter Facebook MBADC Editor's Blog MySpace Business Inquiries: Randi Reed, Founder/ Editor in Chief

Randi ... [cached]

Randi Reed

Randi Reed Founder/ Editor in Chief, Music Business Consultant, Internet Publisher, Writer, Speaker
Randi Reed is a music business consultant who specializes in troubleshooting and live performance coaching. But that's only half the story. "Trouble shooing would be a better description. My job is to find the problem, resolve it, and teach clients how to avoid more problems in the future. I want musicians to win."
Randi Reed also has a flair for making lemonade out of lemons. Case in point: in early 1997, in the midst of a platinum level career in booking, artist management, and concert promotion, she was sidelined by the autoimmune disease CFIDS. Battling vertigo, dizziness, and cognitive issues, but still undaunted, Reed started an online resource for unsigned and independent musicians--while confined to bed. "I'm really stubborn," says Reed. "I just refused to allow my disease to keep telling me no." A few name and format changes later as she recovered, that online resource evolved into, an online magazine in web publication since 2003.
Born in the Midwest and transplanted to California in her early teens, Randi Reed began her music career at 16 as a singer in a local band. "I had constant throat problems, so my singing career was very short-lived," says Reed. "I was passionate about music, but I didn't love singing enough to be miserable all the time. I still wrote songs, but by then I was co-managing our band and found I liked the behind-the-scenes aspects, so I decided to go into management. My parents probably thought I'd be a novelist, or maybe write for Rolling Stone. (Reed is a former college journalism award winner.) "But working with musicians is the thing I love most."
It would prove pivotal in every sense of the word: half a decade and a move to Los Angeles later, in an odd twist of fate Reed would work for a Pollstar Concert Industry Award winning talent agency--for an agent responsible for the booking territory covering Zelisko's venues. "Both sides of the contract, absolutely unplanned," says Reed, who had originally applied for another position within the agency. "You couldn't ask for a better education in major concerts. Meanwhile, she continued to work on a variety of music industry projects, including a stint assisting a Billboard Top 10 pop metal artist she declines to name. "That it was brief was a blessing," says Reed. "Through word of mouth I found out they'd been through something like six management companies in three years, and who knows how many agents. The Internet as we know it today did not yet exist and no one was talking because of the confidentiality agreements, so there was no reliable way of checking out the situation until I was in it."
Fast forward to 2011, and music industry background checks are one of the many services Reed offers in her role as a music business consultant. But whether checking out that new manager a band is thinking of hiring, helping indie musicians sort out issues that can arise from managing themselves, showing artists ways of improving their live performances, or even advising a non-profit on planning a benefit concert, one constant remains: for Randi Reed, it's all about live music.

Keith Kehrer - Composer [cached]

Read a conversation Keith Kehrer had with Randi Reed of about film scoring.

Reprint Rights [cached]

Feel free to email Randi Reed, our Editor-in-Chief, with any questions.

By Randi Reed
Example: Randi Reed has worked in artist management, booking, and concert promotion, and is the founder of, an online resource for independent musicians.
Six Things You Should Know Before Entering a Talent Contest, by Randi Reed (Courtesy

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