The health-care issue is a hidden gem for Iowa."- Ralph Eucher, executive vice president of the Principal Financial Group
"We had gone through between 18 and 24 months of study on the project," says Ralph Eucher, executive vice president of PFG.
"We basically asked, 'What could our reinvestment in our Des Moines campus look like so that we could attract and retain the very best talent?' This project is really about our ability to attract and retain the most talented knowledge workers possible.
We have moved away from having a work force that was mostly transactional to one that is mostly comprised of knowledge workers."
With more than 6,000 employees and 2.2 million sq. ft. of space already in Des Moines, PFG
is poised to grow its Iowa work force even more over the next decade, says Eucher
"We are actually shrinking the square footage of the campus.
We have excess capacity today," he
"We will make our buildings operate more in the model that we need for knowledge workers."
says assistance from IEDA and the Greater Des Moines Partnership
made the deal possible.
"They worked very closely with us," he
cites several factors as giving Iowa an edge.
"We have excellent health care at lesser costs than we do at our other locations," he