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This profile was last updated on 10/5/15  and contains information from public web pages.

Chairman and Chief Executive Offi...

Local Address:  Taiwan
Phison Electronics Corp.
3F, No. 159 Xianzheng Jiu Road
Jhubei ,

Company Description: Phison Electronics Corp. is principally engaged in the manufacture, development and sale of flash card readers and flash memory controller chips. The Company offers...   more

Employment History

27 Total References
Web References
For Phison CEO and co-founder Pua ..., 5 Oct 2015 [cached]
For Phison CEO and co-founder Pua Khein-Seng, entrepreneurship isn't about chasing money so much as it is about creating value out of nothing and nurturing people, whether employees, suppliers or clients, writes LIM WING HOOI.
Pua is part of a team of five, comprising two Malaysians, two Taiwanese and one from Macau, who in 2000 founded Phison, the Taiwan-based original design manufacturer specialising in flash controllers. In 2012, Phison set up a 1,800-sq ft research and development (R&D) centre at the Bayan Lepas Industrial Estate in Penang, with a staff of eight.
A graduate in electrical control engineering from the National Chiao Tung University (NCTU) in Taiwan, Pua says getting their business started was far from a stroll in the park. In fact, it was as bad as one could imagine, with nasty employers and lawsuits thrown into the mix.
During his university days, he signed up as a researcher with a professor of his on a programme that was developing NAND flash technologies controller for flash drives.
"We became their core technicians, sometimes sleeping in the office and barely attending class," Pua remembers.
They eventually succeeded in helping to develop a workable compact flash controller during the programme. While this was a happy break-through, Pua and his friends decided that they were not being properly remunerated for their efforts.
They used up half a million dollars in the first nine months of operations for rental, salaries, machinery and R&D expenditures, and as such, Pua says, the fledging company took up any jobs that came their way - from designing USB card readers to MP3 players and voice recorders.
During one of the court proceeding, Pua remembers becoming angry when an FTC general manager said: "You young people are shameless.
After that incident, the company started to grow from strength to strength, and Pua made it a practice to patent what the company designed.
According to Pua, he was able to weather all the challenges because he had on his side - not fair-weather friends but - shareholders, suppliers and clients who had faith in what the company was doing.
"Sometimes, we meet our clients' needs even when we lose money on the deal because they are the people who will be around not just to give us better deals in the future, but also when times are bad," he says.
With a staff of 1,100 in a 40,000-sqm R&D centre in Jhunan, Miaoli, Taiwan and R&D offices in Penang (Malaysia), Hefei (China), Silicon Valley (US) and a logistics office in Tokyo (Japan), Phison has an export market that covers the US, Europe, Japan and China.
Concluding the interview, Pua says the company remains humble and focused, with a strong leadership guiding it.
The partners - now president, chief technology officer (CTO) and directors at Phison - have remained with the company through thick and thin.
"The five of us have something in common: we are not addicted to money," stresses Pua.
Silterra Malaysia, 15 Mar 2012 [cached]
Phison chairman and chief executive officer Pua Khein-Seng told StarBiz that Silterra was now studying the feasibility of manufacturing the silicon wafer for the Phison's unit, which would be established in Penang in three to six months.
"The unit will undertake the development and design of flash memory applications and solution products. Our other partner, Index Diversified Sdn Bhd, will distribute and market them in the local and South-East Asia markets," he said.
"The assembly of the finished flash memory products would be outsourced to small and medium enterprises in the country. We will decide on the volume of units to be produced six months later," he added.
Pua: 'The assembly of the finished flash memory products would be outsourced to small and medium enterprises in the country.'
Pua also said that the investment of US$1mil to US$3mil would be for the salaries of engineers and purchasing the necessary equipment.
Johan also brings up the success ..., 24 July 2010 [cached]
Johan also brings up the success story of Pua Khien Seng, the Malaysian who invented the pen drive, and who has been residing in Taiwan for 16 years.
Pua is now president and co-founder of Phison Electronics Corp, a listed technology company in Taiwan with a market capitalisation of almost NT$40bil (RM4.3bil).
"His business will always be in Taiwan. So how do we leverage on that? How can we facilitate that engagement with Pua, and other Malaysians, who are residing abroad?"
A Malaysian, Pua Khein-Seng, ..., 1 July 2012 [cached]
A Malaysian, Pua Khein-Seng, co-founded Phison Electronics Corp, a multi-billion dollar listed Taiwanese company that developed the world's first USB flash removable disk, which became known as the pen drive.
Umno through Utusan will not let ..., 5 June 2013 [cached]
Umno through Utusan will not let the Malays know that Phison Electronics Corporation chief executive Pua Khein Seng, the father of pendrive, is very much a Malaysian.
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