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This profile was last updated on 7/1/12  and contains information from public web pages.

Employment History

  • President and Co-Founder
    Phison Electronics Corp
  • Chairman and Chief Executive Officer
    Phison Electronics Corp
23 Total References
Web References
A Malaysian, Pua Khein-Seng, ..., 1 July 2012 [cached]
A Malaysian, Pua Khein-Seng, co-founded Phison Electronics Corp, a multi-billion dollar listed Taiwanese company that developed the world's first USB flash removable disk, which became known as the pen drive.
Johan also brings up the success ..., 24 July 2010 [cached]
Johan also brings up the success story of Pua Khien Seng, the Malaysian who invented the pen drive, and who has been residing in Taiwan for 16 years.
Pua is now president and co-founder of Phison Electronics Corp, a listed technology company in Taiwan with a market capitalisation of almost NT$40bil (RM4.3bil).
"His business will always be in Taiwan. So how do we leverage on that? How can we facilitate that engagement with Pua, and other Malaysians, who are residing abroad?"
"We choose the northern region in ..., 14 Mar 2012 [cached]
"We choose the northern region in Malaysia because we find that there is some semblance of ecosystem there that can provide a better environment for our operations to thrive," Phison chairman and CEO Pua Khein-Seng said.
"We also want to be close to our clients who are mostly based in the north for the sake of cost as well as operational efficiencies," he said at a press conference in conjunction with the launch of his book, Driven to Success.
Pua, a Malaysian raised in Sekinchan, Selangor, founded Phison with four of his university friends in 2000. He left to study engineering in Taiwan in 1993 and lived there after graduation.
For a start, Phison will have Silterra Malaysia Sdn Bhd, a semiconductor wafer maker owned by Khazanah Nasional Bhd, as the main partner for its Malaysian unit.
On the initial capital outlay for Phison's project in Malaysia, Pua said it would range from US$1mil (RM3.03mil) to US$3mil.
He stressed that Phison was not a "manufacturing" operation that required high capital investment to set up operations and buy equipment. All it needed was the right amount of space and several engineers.
"Our Malaysian unit will have the full support of our team in Taiwan during the initial stage because we want to ensure 100% success of our venture in Malaysia," Pua said.
StarBizWeek broke the news about Pua planning to set up a Phison branch in Malaysia last Saturday.
The report, quoting sources, also said Mida had drawn up a list of attractive incentives to entice Pua to set up the IC design house in Malaysia.
Pua has a 2.55% stake Phison that has a market capitalisation of NT$47bil (RM4.8bil).
Pua Khein-Seng, the pride of ..., 16 April 2012 [cached]
Pua Khein-Seng, the pride of Malaysian entrepreneurs, started Phison Electronic Corp in Taiwan while he was only 27.
PETALING JAYA: Pua Khein-Seng, ..., 10 Mar 2012 [cached]
PETALING JAYA: Pua Khein-Seng, the 38-year-old Malaysian entrepreneur who invented the pen drive and runs Taiwan-listed Phison Electronics Corp, is setting up a Malaysian branch of his business that will work closely with Silterra Malaysia Sdn Bhd, Malaysia's premier wafer fabrication plant in Kulim, reliable sources said.
Pua, often cited as Malaysia's biggest overseas technopreneur, will likely set up the plant in Penang and "bring back" some of the Malaysian engineers working in Taiwan's Phison plant. The amount of investment isn't clear although it could run into the tens of millions of ringgit due to the high cost of integrated circuit (IC) design equipment and software.
Pua is likely to set up the plant in Penang and 'bring back' some of the Malaysian engineers working in the Phison plant.
Phison designs ICs for use in data storage devices. In 2001, Phison came up with the world's first USB (universal serial bus) "flash removable disk", which Phison named the pen drive.
In a past interview with the Malaysian media, Pua had said the presence of successful IC design houses is a critical factor in the success of Silterra.
Sources said the Malaysian Investment Development Authority (Mida) had drawn up a list of attractive incentives for Pua to set up the IC design house in Malaysia.
Mida had sent a media invite yesterday evening for an event on Tuesday that will involve Pua "announcing the establishment of a new project in Malaysia and launching his new book titled Driven To Success at Mida."
Pua is chairman of Phison Electronics and according to Bloomberg data, has a 2.55% stake in the company that has a market capitalisation of NT$47bil (RM4.8bil). It counts heavyweights such as Toshiba Corp, Kingston Technology, Vanguard Group Inc, Blackrock and Fidelity as its other shareholders. Toshiba and Kington are also its key customers.
Phison reported a pre-tax profit of NT$2.98bil (RM304mil) on revenue of NT$32.34bil (RM3.3bil) for 2011.
Pua, who was raised in Sekinchan, Selangor, moved to Taiwan in 1993 to study engineering and continued to live in the republic after graduation. He founded Phison with four university friends in 2000.
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