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Wrong Pua Khein-Seng?

Pua Khein-Seng

Flash Memory Manufacturing Company Phison Electronics Corporate President

MSC Malaysia Cybercity

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Background Information

Employment History

Chinese Curriculum School


Affiliations

Phison Electronics Corp.

Founder


Education

electrical control engineering

National Chiao Tung University


Web References(29 Total References)


www.globalmalaysian.com

Pua: ‘Teamwork is important'Flash memory manufacturing company Phison Electronics Corp president Pua Khein-Seng will be in Penang next month for the MSC Malaysia Cybercity @ Penang conference to give a talk entitled From Local to Global: Best Practices of Local Companies in the K-economy. PETALING JAYA: Being a university graduate in a tight financial situation did not hinder Pua Khein-Seng from dreaming big.Now president of Flash memory manufacturing company Phison Electronics Corp, he said making a big dream come true is something that cannot be done alone. "You need a team to make it work, without a team you cannot hope to succeed," he said in Taiwan during a recent telephone interview. Pua, who hails from Sekinchan, Selangor, is speaking from experience.He moved to Taiwan in 1993 to study engineering and continued to live in the republic after graduation. He founded Phison with four other university friends in 2000, but that turned out to be the easiest part.His financial problems began when they tried to come up with the capital outlay for their fledgling company. They needed NT$13mil (about RM1.4mil today)."I was lucky to know a few people who loaned me some money to start Phison.My team also chipped in by borrowing money from their relatives," Pua said.Today the company has a capital outlay of NT$1bil (RM105mil). From those humble beginnings, Pua learnt that to be successful in a global high-tech venture, eight factors come into play and teamwork is the most crucial of them all."High priority must be put on teamwork because I know that a one-man operation cannot be successful," he said. Secondly, a team must share a core value and that means believing in their strengths and products. Once that is established, Pua said the next step is to learn to be innovative and have a good business plan. "It is important that the company begins producing and marketing its product as soon as they are confident of success, before someone else comes up with a similar product," he said. "These days, so many people are out there hunting for and even stealing good ideas, so you need to be fast and efficient to be the first one out there with it." Next, he said, companies must also have a good business model - one that works for them by increasing their strengths and minimising their weaknesses. "This is important because a business model decides whether you succeed or fail," he said."And once you have found what works for you, stick to it." He advised businessmen not to be easily swayed by suggestions from others, "who may not know the capabilities of your company."Pua said that when word got out that Phison was successful in the Flash drive industry, many outsiders suggested that it venture into other fields, such as PC manufacturing. "But we knew that it wasn't the right time to venture into that; we knew that our strength is in Flash memory technology," he said. Another ingredient for success in high-tech ventures is to have respectful relationships with your shareholders and partners. "You have to maintain a good relationship with them and this does not cost any money at all - just plain and simple respect," he said. He cited an example where Phison struck a deal with Japanese electronics company Toshiba Corp in 2001.It was not easy, Pua said, to convince the electronics giant that it could work with a fledgling company like Phison. But by proving to Toshiba that Phison was capable of doing its job efficiently, Toshiba became confident enough to buy a 17% stake in Phison just five months after the first meeting. "You also need to support your partners in any way possible, that is another hallmark of a good business relationship," added Pua.Having a sound financial plan is also important, according to him."Without cash in hand, you won't have any power (over the business)," he said. Lastly, a company must have good leaders to manage the organisation.This, Pua said, may not have been the best of Phison's strengths in the early years."We are engineers and sometimes do not make the best managers," he said."Fortunately, we managed to learn." He learned that sharing the company's success with its employees is a sure-fire way to keep the company moving from strength to strength. "When the company is doing well, Phison employees get free Phison stock as a bonus and every employee now owns a small percentage of the company," he said.This encourages them to work harder and improve because Phison is their company, too. All the success that Phison has experienced, said Pua, started with a simple act of teamwork and some smarts."Teamwork is important but you also need to be smart about the business and have the right skills," he advised Malaysian businessmen with dreams of making it abroad. Being smart, he said, does not mean having the best academic qualifications but about how to get people to work with you."You must learn how to win people's hearts," he added. Pua will be in Penang next month for the MSC Malaysia Cybercity @ Penang conference to give a talk titled From Local to Global: Best practices of Local companies in the K-economy. He will elaborate more on what it takes to catapult local business into the global arena during the session.


www.globalmalaysian.com [cached]

Flash memory manufacturing company Phison Electronics Corp president Pua Khein-Seng will be in Penang next month for the MSC Malaysia Cybercity @ Penang conference to give a talk entitled From Local to Global: Best Practices of Local Companies in the K-economy.


www.weterm.net [cached]

Pua Khein-Seng from Malaysia claims to have incorporated the world's first single chip USB flash controller.
He is currently the CEO of Phison Electronics Corp based in Taiwan.[14]


www.silterra.com

Phison chairman and chief executive officer Pua Khein-Seng told StarBiz that Silterra was now studying the feasibility of manufacturing the silicon wafer for the Phison's unit, which would be established in Penang in three to six months.
"The unit will undertake the development and design of flash memory applications and solution products. Our other partner, Index Diversified Sdn Bhd, will distribute and market them in the local and South-East Asia markets," he said. "The assembly of the finished flash memory products would be outsourced to small and medium enterprises in the country. We will decide on the volume of units to be produced six months later," he added. Pua: 'The assembly of the finished flash memory products would be outsourced to small and medium enterprises in the country. Pua also said that the investment of US$1mil to US$3mil would be for the salaries of engineers and purchasing the necessary equipment.


www.thestar.com.my

For Phison CEO and co-founder Pua Khein-Seng, entrepreneurship isn't about chasing money so much as it is about creating value out of nothing and nurturing people, whether employees, suppliers or clients, writes LIM WING HOOI.
Pua is part of a team of five, comprising two Malaysians, two Taiwanese and one from Macau, who in 2000 founded Phison, the Taiwan-based original design manufacturer specialising in flash controllers. In 2012, Phison set up a 1,800-sq ft research and development (R&D) centre at the Bayan Lepas Industrial Estate in Penang, with a staff of eight. A graduate in electrical control engineering from the National Chiao Tung University (NCTU) in Taiwan, Pua says getting their business started was far from a stroll in the park. In fact, it was as bad as one could imagine, with nasty employers and lawsuits thrown into the mix. During his university days, he signed up as a researcher with a professor of his on a programme that was developing NAND flash technologies controller for flash drives. "We became their core technicians, sometimes sleeping in the office and barely attending class," Pua remembers. They eventually succeeded in helping to develop a workable compact flash controller during the programme. While this was a happy break-through, Pua and his friends decided that they were not being properly remunerated for their efforts. They used up half a million dollars in the first nine months of operations for rental, salaries, machinery and R&D expenditures, and as such, Pua says, the fledging company took up any jobs that came their way - from designing USB card readers to MP3 players and voice recorders. During one of the court proceeding, Pua remembers becoming angry when an FTC general manager said: "You young people are shameless. After that incident, the company started to grow from strength to strength, and Pua made it a practice to patent what the company designed. According to Pua, he was able to weather all the challenges because he had on his side - not fair-weather friends but - shareholders, suppliers and clients who had faith in what the company was doing. "Sometimes, we meet our clients' needs even when we lose money on the deal because they are the people who will be around not just to give us better deals in the future, but also when times are bad," he says. With a staff of 1,100 in a 40,000-sqm R&D centre in Jhunan, Miaoli, Taiwan and R&D offices in Penang (Malaysia), Hefei (China), Silicon Valley (US) and a logistics office in Tokyo (Japan), Phison has an export market that covers the US, Europe, Japan and China. Concluding the interview, Pua says the company remains humble and focused, with a strong leadership guiding it. The partners - now president, chief technology officer (CTO) and directors at Phison - have remained with the company through thick and thin. "The five of us have something in common: we are not addicted to money," stresses Pua.


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