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2014-02-12T00:00:00.000Z

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Wrong Priscilla Brown?

Ms. Priscilla Sims Brown

Senior Vice President, Chief Marketing and Development Officer

AmeriHealth Caritas Iowa

HQ Phone: (515) 330-3803

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AmeriHealth Caritas

AmeriHealth Caritas Iowa

Two Ruan Center 601 Locust Street, Suite 900

Des Moines, Iowa 50309

United States

Company Description

AmeriHealth Caritas Iowa, part of the AmeriHealth Caritas Family of Companies, is one of the Medicaid managed care plans that will participate in IA Health Link beginning in March 2016. AmeriHealth Caritas Iowa will help Iowans get proper care and stay we ... more

Find other employees at this company (1,832)

Background Information

Employment History

Chief Marketing Officer

Sun Life Financial Inc.

Chief Brand Officer

Lincoln Financial Group

Senior Vice President, Chief Marketing and Development Officer

AmeriHealth Caritas Louisiana

Senior Vice President Chief Mrktng and Development Ofcr

AmeriHealth Mercy Health Plan

Affiliations

Board Member
WHYY Inc

Member of the Executive Committee
WHYY Inc

Web References (80 Total References)


Priscilla Sims Brown - ...

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Priscilla Sims Brown - Senior Vice President and Chief Marketing and Development Officer

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Priscilla Brown Senior Vice President, Chief Marketing and Development Officer
Priscilla Brown is the Senior Vice President and Chief Marketing and Development Officer for AmeriHealth Caritas, where she is responsible for market expansion, product development, communications and corporate communications efforts.
Prior to her role at AmeriHealth Caritas, Brown was the Senior Vice President and Head of Marketing and Strategy for Sun Life Financial. There, she worked to expand the company's brand awareness by implementing a central marketing and brand function that helped grow the company's consumer brand awareness from 4 to 18 percent. Because of her success, she garnered multiple awards for Sun Life's marketing and consumer programs.
Before joining Sun Life Financial, Brown honed her brand expertise at Lincoln Financial Group for 18 years. She spent her last six years there as the Chief Marketing and Brand Officer, where she built an award-winning advertising, sponsorship and PR campaign. Sims Brown is a graduate of San Francisco State University with a degree in finance journalism and holds multiple financial licenses. Her commitment to community advocacy is evident in her board memberships at several prominent Philadelphia institutions, including the Eagles Youth Partnership, Philadelphia Museum of Art, and Project Mercy.
Read full bio about Priscilla Brown


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Branding and Marketing Visionary Priscilla Sims Brown Joins AMFC - AmeriHealth Caritas - Nation's leader in Medicaid managed care

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AmeriHealth Mercy Family of Companies (AMFC), a national leader in Medicaid managed care and other health care solutions for the underserved, announced Priscilla Sims Brown has joined the company as senior vice president and chief marketing and development officer, effective today. An award-winning marketing executive with a proven track record of success in building brands and successfully expanding businesses into new markets, Brown will lead AMFC's marketing, product development, market expansion and corporate communications efforts across the enterprise. She will report to AMFC President and Chief Executive Officer Michael A. Rashid.

Brown comes to AMFC from Sun Life Financial, where, as senior vice president and head of marketing and strategy, she built the company's first central marketing and brand function, which more than quadrupled the company's consumer brand awareness (from 4 percent to 18 percent) in less than six months. She and Sun Life Financial garnered multiple awards for their marketing and communications programs.
Prior to joining Sun Life Financial, Brown spent 18 years at Lincoln Financial Group, the last six of them as chief marketing and brand officer.
Passionate about inspiring youth and building communities, Brown's Board participation includes the Eagles Youth Partnership, Project Mercy, her family's nonprofit, which develops and manages schools, hospitals and other state-of-the-art self-help programs in Africa, and the Philadelphia Museum of Art. She is a former member of the Executive Committee of the Board of WHYY and has served on the National Finance Committee for President Barack Obama. Brown was also named one of Advertising Age's "Forty Women To Watch In Marketing" and Black Enterprise magazine's "Top Executives in Marketing and Advertising."
"Priscilla has an outstanding reputation for increasing brand awareness and expanding markets," said Rashid.
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Brown assumes the role previously held by Gale Pearce, who will move into a leadership position with AMFC's growing Florida business.
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"AmeriHealth has worked hard to build a reputation as the partner of choice for states seeking innovative solutions to care for the underserved while, at the same time, balancing budget constraints," said Brown.


Civil War Museums

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"We will not be in the business of managing a museum," said Priscilla Brown, vice president of Lincoln Financial Group, which owns and runs the private Lincoln museum in Fort Wayne.

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