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This profile was last updated on 2/8/14  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Plinio J. Garcia Jr.

Wrong Plinio J. Garcia Jr.?

Chief Executive Officer and Direc...

Phone: (310) ***-****  HQ Phone
Email: p***@***.com
Major Family Services Inc
12405 Venice Boulevard #172
Los Angeles , California 90066
United States

Company Description: Major Family Services was founded by Dr. Jayne Major, Ph.D, the author of the acclaimed book Breakthrough Parenting: Moving Your Family from Struggle to...   more

Employment History

Board Memberships and Affiliations


  • Notre Dame High School
  • University of Sao Paulo
  • MBA program
    Pepperdine University
28 Total References
Web References
Chef Merito /, 16 Aug 2009 [cached]
On January 17, 1985, Plinio Garcia Jr. and his father decided it was time to blend herbs and spices together to create some of the world's finest spices and seasonings. They decided to call the company Chef Merito, which means "The little authentic chef. Today, after 20 years of business, Chef Merito is a rapidly growing multi-million dollar company.
Plinio J. Garcia & Chef Merito History
Plinio Jorge Garcia Jr received a scholarship to attend Notre Dame High School, in Sherman Oaks, California. He graduated Summa Cum Laude in May 1978.
Garcia entered UCLA in 1978, double-majoring in Economics and Latin American Studies, and graduating with honors in 1982. He took part in the Stanford Overseas Program, traveling to Sao Paulo, Brazil to study the ways of the corporate world. His work with the Brazilian grocery and food business gave birth to a dawning desire to start his own business. He continued his studies at the University of Sao Paulo and traveled throughout South America.
Garcia went on to work for the Brazil-California Trade Association from 1982 to 1984, helping to coordinate export-import seminars with major financial institutions and Eximbank.
In 1985 he began an MBA program at Pepperdine University, which he completed in 1987.
By that time, all the ingredients had come together for a successful business: Garcia's background in economics, business and Latin American studies, his knowledge of Brazilian food companies, and his father's experience with food spice-blend formulations. So in 1985 Garcia and his father launched Chef Merito, creating seasonings to help consumers prepare Mexican and other Latin American dishes faster and easier.
Garcia remains an active member of the UCLA Alumni Association and the school's Latino Alumni Association, holding several chairmanships and administrative positions. In 2001, Garcia was appointed to UCLA's University Board of Governors. He has set up a permanent 4-year scholarship for UCLA students, and has established a $1,000 Cuban-American Teacher Scholarship for first-year college students.
In 1994 Garcia responded to severe L.A. County budget cuts by "adopting" South Venice Beach, launching a volunteer clean-up program. Garcia and Chef Merito also donate to the Westside Magnet School in Marina Del Rey/Venice area, which participates in the clean-up. Garcia created and is president of the Marina Peninsula Neighborhood Association, a resident organization which tries to keep a balance between development and the sensitive environment along the coast of Los Angeles.
Garcia is one of UCLA's ..., 14 June 2008 [cached]
Garcia is one of UCLA's Board of Governors and directors.
Garcia and Chef Merito have donated to the Westside Magnet School in Venice and participate in beach clean-up programs. In 1996 Plinio Garcia created the Marina Peninsula Neighborhood Association, a resident organization which tries to keep a balance between development and the sensitive environment along the coast of Los Angeles.
UCLA Alumni Association, 11 Jan 2011 [cached]
Plinio Garcia '82 Director
Through Major Family Services ..., 15 June 2011 [cached]
Through Major Family Services we will continue her legacy to educate everyone in what Dr. Major called the most important job on the planet: parenthood," said Plinio J. Garcia of Major Family Services.
By Plinio J. Garcia, CEO & ..., 3 Sept 2013 [cached]
By Plinio J. Garcia, CEO & Consultant, Major Family Services
Plinio J Garcia, CEO of Major Family Services, has a passion for helping parents for the benefit of the child. After being led to Major Family Services to deal with a child custody battle of his own, Garcia could not resist getting involved.
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