guides our companies with Public Relations, Marketing, Social Media, Event Planning, and Graphic Design expertise.
has been involved in communications for almost 20 years.
Her experience includes corporate communications, marketing, Internet site development, national-level lobbying, newspaper reporting and editing, magazine writing and on-line communications.
has broad industry and functional expertise, with specialties in image and positioning, media relations, issues management, and crisis management.
Since 1997, Ms. Aarma
has headed her
own communications consulting firm, Pineapple Tweed.
Ms. Aarma previously led corporate communications for the Bank of Hawaii, including its Pacific, Asia and U.S. Mainland locations.
In this role, she developed strategic integrated communications plans to position the company, its executives and staff as industry and community leaders; developed and led crisis communications strategy and implementation; and developed the Bank's website and the beginnings of a long-term strategic plan for Internet communications and commerce.