Piia Aarma, Pineapple Tweed
has been involved in communications for almost 20 years.
Her experience includes corporate communications, marketing, Internet site development, national-level lobbying, newspaper reporting and editing, magazine writing and on-line communications.
has broad industry and functional expertise, with specialties in image and positioning, media relations, issues management, and crisis management.
Since 1997, Ms. Aarma
has headed her
own communications consulting firm, Pineapple Tweed
Ms. Aarma previously led corporate communications for the Bank of Hawaii, including its Pacific, Asia and U.S. Mainland locations.
In this role, she developed strategic integrated communications plans to position the company, its executives and staff as industry and community leaders; developed and led crisis communications strategy and implementation; and developed the Bank's website and the beginnings of a long-term strategic plan for Internet communications and commerce.
Before coming to Hawaii, Ms. Aarma was a lobbyist with the National Association of Manufacturers (NAM), a macroeconomic lobbying association, in Washington, DC.
At NAM she held positions as senior associate director and associate director for media relations.
Ms. Aarma is a member of the board of directors for La Pietra-Hawaii School for Girls, Atherton YMCA, Mediation Center of the Pacific, and Hawaii Society of Corporate Planners.
She is vice chair of the Hawaii/Pacific Export Council and is a member of the Rotary Club of Honolulu and chair of its public relations and scholarship committees.
A former president of the board of directors for DASH (Drug Addiction Services of Hawaii), Ms. Aarma was also a founder and former trustee of Malama Na Keiki Foundation and served on the Advisory Council of the Hawaii Youth Mentoring Initiative.