Share This Profile
Share this profile on Facebook.
Link to this profile on LinkedIn.
Tweet this profile on Twitter.
Email a link to this profile.
See other services through which you can share this profile.
This profile was last updated on 7/31/14  and contains information from public web pages and contributions from the ZoomInfo community.

Ms. Phyllis Pellman Good

Wrong Phyllis Pellman Good?

U.S. Regional Director

Phone: (519) ***-****  HQ Phone
Mennonite Economic Development Associates
155 Frobisher Drive Ste I 106
Waterloo , Ontario N2V 2E1

Company Description: MEDA is an association of Christians in business and the professions committed to addressing human needs around the world through business-oriented economic...   more

Employment History

Board Memberships and Affiliations

  • Founder
    Good Books
  • Founder
    Festival Quarterly
  • Board Member
    The Kitchen Link Inc


  • M.A. , English
    New York University
  • B.A. , English
    New York University
193 Total References
Web References
Phyllis Pellman Good, ..., 31 July 2014 [cached]
Phyllis Pellman Good, Seaboard Sr. Editor/Co-ED, Good Enterprises, Ltd.
Whipping Up Cookbook Empire With Meatloaf Instead of Sizzle | Hendersonville Times-News, 9 May 2006 [cached]
Phyllis Pellman Good, though, appears on no culinary show; nor does she own a catering company, restaurant or magazine.A slight, 57-year-old Mennonite with round glasses, Ms. Good has created books full of instruction for dishes like ham loaf and cheeseburger soup based on recipes from women around the country.
Ms. Good has sold approximately seven million copies of her "Fix-It and Forget-It" series, published by Good Books, many of them in unfussy spiral-bound editions, which make them better suited to using than displaying.The newest book of the five, "Fix-It and Enjoy-It!," which was published in April, has an initial print run of 500,000 copies, 50 times the number for the first book, "Fix-It and Forget-It," when it was introduced six years ago.
Ms. Good shuns New American cooking for what might be called unfashionable American cooking.Her books dispute the perceived notion that cooking is a pastime and food a powerful expression of status and style.
Ms. Good never considered a meal as a means to making an impression.She learned how to make dinner when she and her husband, Merle, were graduate students living in Morningside Heights in Manhattan."The one clear memory I have is that I wanted to make chicken corn soup," she said.She began to study her mother's recipes but found true inspiration in a Betty Crocker cookbook.
"It spelled things out clearly, and that's when I began to feel more secure," Ms. Good recalled in the kitchen of her home in Lancaster, Pa.
"The step-by-step aspect to the books," she added, "the inclination to make it look easy, all grow out of my not knowing what to do at the stove."
The recipes in Ms. Good's books are not her own, but are solicited from women, many of them in quilters' groups.Ms. Good selects the ones she likes best and dispatches recipes to be tested by 1,100 volunteer home cooks around the country who prepare 3 to 12 recipes each.Ms. Good has a long connection to quilters through a quilt shop she and her husband have owned with others in Intercourse, Pa., since the late 1970's.
All contributors are credited.For example, beneath a recipe for Peach Baked Oatmeal in "Fix-It and Enjoy-It!"
Ms. Good and her husband founded the publishing company Good Books in 1979, after having started a journal, Festival Quarterly, devoted to Amish and Mennonite cultural life.
Though none of the cookbooks convey a religious message, the Goods have done well with other books like "20 Most Asked Questions about the Amish and Mennonites," which sold 300,000 copies. (That few people are acquainted with the differences between the Amish and the Mennonites, who are generally more integrated with the larger world, irritates Mr. Good, a ninth-generation Mennonite who grew up in Lancaster.)
Nothing in the Goods' 400-title catalog, though, has approached the success of the cookbooks, the first of which Ms. Good wrote with the company's design director, Dawn J. Ranck.
Since that book's release, the company's sales have grown tenfold, said Mr. Good, a novelist and playwright who self-publishes some of his work.
From 70 percent to 90 percent of the company's approximately $10 million a year in sales come from the cookbooks, which are priced under $20.
The first cookbook in their series came about not through any calculation of what kind of book the public might want.When another book on the couple's fall 2000 list fell through, they decided to create one on foods that could be prepared in a slow cooker.
"It was a substitute," Ms. Good explained, "the idea thrown together just as our catalog was going to press."
In its first 10 months the book sold about 125,000 copies, in large part, Mr. Good said, because it was placed in the appliance section of stores like Sam's Club, next to the slow cookers themselves.
In 2001, Mr. Good began to take out advertisements in regional publications and later occasionally in USA Today.He paid for promotion at Barnes & Noble and in 2003 took out a full-page advertisement in People, but the books did not receive extensive publicity.
Ms. Good believes, however, that the books have succeeded at least in part because people connect to them emotionally.
"People take comfort in the fact that the recipes come from other people's homes, from the fact that they come from people who are working and feeding their families," she said.
Good Books, 9 Jan 2010 [cached]
Phyllis Pellman Good
Phyllis Pellman Good is the author of numerous cookbooks. She is the Editor of Festival Quarterly and Book Editor for Good Books.
She and her husband, Merle, and their two daughters live in Lancaster, Pennsylvania.
Cookbooks & Recipes, Page 3 | Store from the American Diabetes Association®, 21 July 2012 [cached]
Phyllis Pellman Good with American Diabetes Association
Phyllis Pellman Good ..., 31 July 2014 [cached]
Phyllis Pellman Good
Other People with the name "Good":
Other ZoomInfo Searches
Accelerate your business with the industry's most comprehensive profiles on business people and companies.
Find business contacts by city, industry and title. Our B2B directory has just-verified and in-depth profiles, plus the market's top tools for searching, targeting and tracking.
Atlanta | Boston | Chicago | Houston | Los Angeles | New York
Browse ZoomInfo's business people directory. Our professional profiles include verified contact information, biography, work history, affiliations and more.
Browse ZoomInfo's company directory. Our company profiles include corporate background information, detailed descriptions, and links to comprehensive employee profiles with verified contact information.