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Wrong Philippe Lacoste?

Philippe Lacoste

Worldwide Director

LACOSTE S.A

HQ Phone:  (212) 750-1900

Email: p***@***.fr

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

LACOSTE S.A

551 Madison Ave

New York City, New York,10022

United States

Company Description

Celebrating its 80th anniversary in 2013, the LACOSTE brand is symbol of relaxed elegance since 1933. Built on its genuine sporting roots, the brand offers a unique and original universe through a wide range of products for men, women and children. In the 114 ...more

Web References(18 Total References)


What companies are saying about IP

www.ideasmatter.com [cached]

Speaking about the fundamental role IP plays in his company's phenomenal success, Philippe Lacoste, Member of the Lacoste Board explains: "IP is paramount for the success of any company.
For Lacoste, IP has always played a vital role in our business. It enables us to foster creativity and innovation and protects not only the brand and its designs but also the memory of my grandfather Jean René Lacoste, the tennis legend, inventor of the polo shirt and founder of Lacoste."


Ideas Matter, for society, business, and individuals

www.ideasmatter.com [cached]

Speaking about the fundamental role IP plays in his company's phenomenal success, Philippe Lacoste, Member of the Lacoste Board explains: "IP is paramount for the success of any company.
For Lacoste, IP has always played a vital role in our business. It enables us to foster creativity and innovation and protects not only the brand and its designs but also the memory of my grandfather Jean René Lacoste, the tennis legend, inventor of the polo shirt and founder of Lacoste."


www.ideasmatter.com

Speaking about the fundamental role IP plays in his company's phenomenal success, Philippe Lacoste, Member of the Lacoste Board explains: "IP is paramount for the success of any company.
For Lacoste, IP has always played a vital role in our business. It enables us to foster creativity and innovation and protects not only the brand and its designs but also the memory of my grandfather Jean René Lacoste, the tennis legend, inventor of the polo shirt and founder of Lacoste." BSA, EuropaBio, Humandata, IFPMA, IIPTC, the International Trademark Association (INTA), Lundbeck, Microsoft, NBC-Universal, NL Octrooicentrum (the Dutch Patent Office), Octrooifabriek, Philips, Progress Ltd., SAP, Technicolor, Technology Associates, Unitech, Union des Fabricants, Waggener Edstrom, the International Chamber of Commerce's BASCAP initiative, which represents additional companies across a wide variety of sectors, including BAT, Chanel, Cisco Systems, Diageo, Hewlett Packard, JTI, Lacoste, Nestlé, Pfizer, Philip Morris, Procter & Gamble, Unilever, Universal Music.


footwearnews.com

Philippe Lacoste, director of external relations for the brand, has been with his grandfather's company since 1997, and has held various positions, including commercial manager for footwear and head of footwear.In a rare interview, he spoke with Footwear News about the label turning 75, the importance of footwear and the challenges of working with family. 1. How is the company planning to honor its 75th birthday? PL: We thought it made sense to celebrate in France, where we're from, but also in New York.Lacoste is a French brand, but it has roots in the U.S. for various reasons.Philippe Lacoste, director of external relations, LacosteEMAIL THIS ARTICLE


www.adweek.com

To rectify this, Philippe Lacoste, René's grandson, began the arduous process of reclaiming the brand and returning it to relevance.In January 2002, Lacoste hired Robert Siegel as CEO, and the executive was instrumental in resurrecting the brand's luxe status by buying back various distribution licenses and opening boutiques in locations including Madison Avenue and Rodeo Drive. Lacoste also undertook an aggressive strategy of product expansion, diversifying from polo shirts to ladies apparel, shoes, fragrances and leather bags.In fact, a majority of the company's sales are now derived from other products vs. clothing, according to the representative, who says what's important today is "the Lacoste experience." But what turned the brand into one with buzz came in April 2005, when the company announced a sponsorship deal with tennis pro Andy Roddick, one of the hardest-hitting players on the men's circuit. (Lacoste helped turn around his image, as well.Roddick, and his ongoing success on the court, have been huge for Lacoste in the U.S., per the company.His line, with its lively colors and bold designs represents Lacoste's current strategy of attracting new generations of brand devotees.That strategy can also be found in the company's promotion on Second Life this past spring, for which it "casted" Second Life avatars to be models in a virtual fashion photo shoot, with winners posted in an online gallery. "Lacoste is being very smart about harnessing online word of mouth," says Bill Balderaz, president of Webbed Marketing and the author of a blog on marketing buzz at buzz.ducttapemarketing.com.


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