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This profile was last updated on 5/4/14  and contains information from public web pages and contributions from the ZoomInfo community.

Creative Director

Local Address: Ontario, Canada
Extreme Group
1498 Lower Water Street
Halifax, Nova Scotia B3J 3R5
Canada

Company Description: Anything is possible. For Extreme Group, it’s more than a mantra, it’s the driving force that cultivates everything they do, including a bold expansion from...   more
Background

Employment History

17 Total References
Web References
Leadership | Extreme Group
www.extremegroup.com, 4 May 2014 [cached]
Phil Sylver
...
Phil Sylver
"JR is the beer of the ...
www.adnews.com, 18 July 2013 [cached]
"JR is the beer of the people, and our work had to ring true in places like St. Catharines, Kitchener-Waterloo and London," said Extreme Group creative director Phil Sylver.
...
Sylver joins Extreme GroupMarch 31, 2010
Phil ...
www.adlounge.ca [cached]
Phil Sylver
...
Phil Sylver Creative Director, Extreme Group
Phil has a natural curiosity that drives him to dig deeper and come up with unique and ownable ways for brands to build long-term success. Some of these brands include Labatt, GM, Reebok, Nike, Cadbury, Nestle, Tropicana, RBC, Pfizer, Rogers, Telus and Coca-Cola. Most recently, his fully-integrated "Nothing to Hide" campaign for Miller Genuine Draft helped contribute to double-digit growth three years in a row.
Phil honed his skills at boutique agencies like TAXI, Bensimon Byrne and Downtown Partners. Along the way, he picked up national and international awards for his work across all media, including TV, Digital and Non-Traditional. In his last stop before Extreme's Toronto office, Phil was the creative director at the Hive, an experiential marketing firm, where he helped catapult the shop to one of Marketing Magazine's Top 10 Agencies in Canada in 2006 and again in 2009.
Neither Holmes, nor Phil ...
www.marketingmag.ca, 3 Dec 2010 [cached]
Neither Holmes, nor Phil Sylver, creative director at Extreme's Toronto office, would share details about how the application sorted through contestants' Facebook friends, although they did say the algorithm did not count family members.
"People give away tickets all the time, but we thought, what if we made the process by which we gave away the tickets a little more fun and social? said Sylver. "We thought we'd just take it to the ultimate friend engine.
"The target audience that this is going out to, young male football fans, they really get it."
Sylver said the Quiznos Facebook page has received 4,000 more "likes" since the contest launched last week.
Halifax's Extreme Group has ...
www.marketingmag.ca, 31 Mar 2010 [cached]
Halifax's Extreme Group has named Phil Sylver creative director of its Toronto office, replacing the spot left vacant by Matt Syberg-Olsen in February.
...
Sylver was most recently creative director at The Hive Strategic Marketing where he worked on the Miller Genuine Draft and Reebok accounts. He joined The Hive in 2006 from Downtown Partners. He has also been a copywriter at Taxi and MacLaren McCann.
"We don't want big egos and attitudes, and Phil doesn't have any of that stuff," said Shawn King, chief creative officer.
...
King said Sylver will not take lead on any account at the moment, focusing on oversight and steering Toronto operations with Mike Bevacqua, group account director.
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