"A year and a half ago, we implemented a new grill and prep platform in every Captain D's restaurant," said Phil Greifeld, Captain D's CEO.
"It resonates well with guests," Greifeld
said the company would build two to three units this year, and five or six next year.
"Then we'll grow it up from there," he
"We're shifting into aggressive growth mode, both franchise and company.
We have a great operational infrastructure, and can seamlessly absorb more company restaurants into our operations."
Sun Capital Partners
bought the chain in 2010 from Sagittarius Brands.
The chain had been struggling after years of same-store sales declines.
The company hired Greifeld
that same year, and by 2013 it was sold to Centre Partners in a deal Reuters dubbed the "Turnaround Deal of the Year."
The system has grown in the years since.
According to NRN Top 100 data, the company's systemwide sales grew 7 percent, to $499 million last year, from $467.1 million in 2012.
The company's new grill and prep platform enabled the chain to add more innovative products.
said, the company did not have the proper cooking platform to execute a menu of grilled items or expand its menu.
The new grill, Greifeld
said, enabled the chain to develop different types of grilled items and toppers.
And while the chain had traditionally served deep-fried fare - which, Greifeld points out, remains core to the menu - customers not only gave Captain D's
permission to serve more grilled items, they demanded it.
"It certainly fits within our brand parameters to offer grilled items," Greifeld
"Some people may feel this is a bold statement, but we feel we have an unmatched value proposition in the restaurant space," Greifeld
added that the meal deals have "allowed us to take a substantial amount of QSR share.