Phil Forgione Named Vice President of National Marketing
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SCOTTSDALE, Ariz. (October 3, 2012) - The Company is pleased to announce that Phil Forgione, West Zone Vice President, has been named to the new position of Vice President of National Marketing and will lead enterprise-wide strategic marketing efforts throughout the country.
Mr. Forgione will retain his role as West Zone Vice President until such time that a successor is named.
"We are very pleased to promote Phil into a national leadership role as we continue to identify new market growth opportunities and drive greater transport volumes," said Mark Lashley, Senior Vice President of Operations.
has demonstrated in his
long and successful career at Rural/Metro
and in the EMS industry that he
is a focused and competent leader who can drive change and quickly identify opportunities to enhance the business," he
"In the past year, he
has led the Company to significant success throughout the West Zone and specifically the tremendous growth in our operations throughout California.
Please join me in congratulating him on his
In his new role, Mr. Forgione will focus on a number of areas, including plans and processes to increase market share in current operations, competitive analyses, strategic market positioning, working with Zone and local marketing teams to establish goals in coordination with Zone leadership, and supporting Zone teams through involvement in market planning, strategic sales and client relationship management processes.
will continue to report directly to Mr. Lashley and remain based at the Company's operational hub in San Diego, California.
Mr. Forgione has served as Vice President of the Company's West Zone operations since 2010.
Prior to this role, he was Division General Manager for Rural/Metro and Chief Executive Officer for San Diego Medical Services Enterprise (SDMSE) from October 2004 through 2010, and as General Manager for Rural/Metro and Chief Operating Officer for SDMSE from January 1999 through September 2004.
Mr. Forgione began his career in the Emergency Medical Services industry as Marketing Manager for Eastern Ambulance in Syracuse New York in 1991 and was promoted in 1994 to Director of Public Affairs for the Eastern U.S.
He became national Director of Public Affairs for Rural/Metro Corporation in January 1998.
He holds his MBA from Arizona State University and dual Bachelor's Degrees in Business and Journalism from Syracuse University.
"I am thrilled to take on this new leadership position and look forward to working closely with the Zone
teams as we develop and implement significant and consistent strategies nationwide for our marketing activities," Mr. Forgione