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Last Update

2009-01-20T00:00:00.000Z

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Background Information

Employment History

Chairman and Chief Executive Officer

Creative Automation Company

Agent

Newsweek Inc

Agent

Reader's Digest

Agent

Time Magazine

Affiliations

Founder
Veluchamy

Education

M.S.
Chemical Engineering
Oregon State University , Corvallis

B.S.
Chemistry
University of Madras , India

B.S.
Chemical Engineering
University of Washington , Seattle



University of Washington

Web References (4 Total References)


Creative Automation

www.cauto.com [cached]

Pethinaidu Veluchamy, Chairman of the Board and Chief Executive Officer


Creative Automation - Print

www.cauto.com [cached]

Pethinaidu VeluchamyChairman of the Board and Chief Executive Officer

Pethinaidu Veluchamy and his family are the owners of Creative Automation Company where he holds the position of Chairman of the Board and Chief Executive Officer.Mr. Veluchamy holds a B.S. in Chemistry from University of Madras, India, B.S. in Chemical Engineering from the University of Washington, Seattle, and a M.S. in Chemical Engineering from the Oregon State University, Corvallis.While he was working towards his Ph. D. degree in Chemical Engineering at University of Illinois, Chicago, he and his wife started their first business, University Subscription Service, in 1974.
Pethinaidu Veluchamy and his family own seven other companies in the direct marketing industry.They include the printing, embossing, and encoding of credit cards, ATM cards, gift cards, and promotional cards, data entry, fulfillment services, automated mailing services, and the automated presorting of first class and bulk mail.In addition, they own two full service banks, Mutual Bank and Security Bank, and have significant holdings in real estate.
Pethinaidu Veluchamy is married to Parameswari and has a son Arun and a daughter Anu.His family members are actively involved in their family businesses.


Creative Automation

www.cauto.com [cached]

Pethinaidu Veluchamy started his first business while working on his Ph.D. Today, he runs a nine-business conglomerate that's one of the largest minority-owned businesses in Chicago.

...
While attending the University of Washington in the late 1960s, Pethinaidu Veluchamy sold magazine subscriptions at college campuses to help pay his tuition.Then Veluchamy, who was working as an agent for Time Magazine, Newsweek and Reader's Digest, discovered that instead of selling each magazine separately, he could package them into one brochure and increase sales.
With that experience in hand, in 1974, while working on his Ph.D. in chemical engineering at the University of Illinois, he started his first business, University Subscription Service.Then, using his profits as seed money, he started a mass mailing service for direct marketing companies and a credit card embossing service.
Thirty years after starting the subscription company, Veluchamy owns nine businesses that provide services for the direct marketing industry, Mutual Bank and several real estate holdings.
...
"With all these companies, I have to rent the real estate from somebody, so I started buying the buildings and renting to the companies," Veluchamy says."It's a nice opportunity.When you make money, you have to shelter it the proper way.Real estate is one of the things that gave me the opportunity to shelter the income."
Veluchamy spoke with Smart Business about his growing enterprises, direct marketing trends and issues facing minority business owners.


Creative Automation

www.veluchamy.com [cached]

Pethinaidu Veluchamy, Chairman of the Board and Chief Executive OfficerCreative Automation

...
Pethinaidu VeluchamyChairman of the Board and Chief Executive Officer
Pethinaidu Veluchamy and his family are the owners of Creative Automation Company where he holds the position of Chairman of the Board and Chief Executive Officer.Mr. Veluchamy holds a B.S. in Chemistry from University of Madras, India, B.S. in Chemical Engineering from the University of Washington, Seattle, and a M.S. in Chemical Engineering from the Oregon State University, Corvallis.While he was working towards his Ph. D. degree in Chemical Engineering at University of Illinois, Chicago, he and his wife started their first business, University Subscription Service, in 1974.
Pethinaidu Veluchamy and his family own seven other companies in the direct marketing industry.They include the printing, embossing, and encoding of credit cards, ATM cards, gift cards, and promotional cards, data entry, fulfillment services, automated mailing services, and the automated presorting of first class and bulk mail.In addition, they own two full service banks, Mutual Bank and Security Bank, and have significant holdings in real estate.
Pethinaidu Veluchamy is married to Parameswari and has a son Arun and a daughter Anu.His family members are actively involved in their family businesses.

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